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UCLA Comm 10 Final Exam Study Guide Top Graded 2024 CA$20.23   Add to cart
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UCLA Comm 10 Final Exam Study Guide Top Graded 2024
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Mass Media - - creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - -content -medium -manifest -latent call me maybe later Content Function - the media functions as a source of information;...

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  • May 5, 2024
  • 20
  • 2023/2024
  • Exam (elaborations)
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  • ucla comm 10 final exam
  • ucla comm 10
  • ucla
  • ucla comm 10 final exam study guide top graded
  • ucla comm 10 final exam study guide

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UCLA Comm 10 Final Exam Study Guide Top Graded 2024 Mass Media - - creation of electronic media --> mass media is pervasive, central - consumes 1/3 of the average day (internet and TV) Functions of the Mass Media - -content -medium -manifest -latent call me maybe later Content Function - the media functions as a source of information; tied to the general nature of the media - news: learn about party platforms so you can make informed voting decisions -weather channel: tells you how to dress Medium Function - functions as a place to be friendly and has a mating function, content is largely irrelevant, independent of the content - "movie going experience is key" and movie theaters have a mating function regardless of the content of the movie -in the 1930s families would gather together to listen to the radio (main means of entertainment) Manifest Function - intended and obvious, surface function - the purpose of watching news in the morning is to get world news Latent Function - unintended, hidden, subconscious -looking at car ads to avoid having second thoughts about purchasing a car (manifest - boost sales) -a couple watching the news to prevent talking and fighting Societal Functions - Status Conferral Pass on norms, values, traditions Narcotizing effect Services political system Social cohesion Services economy stop passing notes said sally sue Status Conferral (Societal Functions ) - the mass media can confer status on people and ideas and legitimize organizations; it tells you whats important and what to pay attention to. -ex: news coverage of the 1970's gave importance to civil rights and the Watergate case. Pass on norms, values, and traditions (Societal Functions) - enforces them too; the mass media teaches us what to do in certain situations, the one place we can learn right from wrong, and what it means to be an American; media helps enforce laws by teachi ng deviations form the norm;upholds status quo norms and values tends to have a homogenizing effect -ex: TV teaches life lessons and morals (sitcoms) Narcotizing Effect (Societal Functions) - (a negative function) creates disfunction, distorts the senses, clutters our mind + makes it numb/info overload/clouds or minds with cognitive junk that we have too much information --> forces us to accept the stat us quo and not ask critical questions Services the political system (Societal Functions) - helps make the system work better with campaigning ; the free press helps people make more informed decisions about voting and is use directly by political officials to talk directly to the people services the economy (Societal Functions) - market reports, business news, and advertising in the media --> people see products and want to buy them --> creates jobs and fuels the economy =capitalism (ads in a beauty mag --> go buy the advertised makeup) -ecommerce now: stores closing and people are shopping online (amazon) social cohesion (Societal Functions) - creates social cohesion by creating a community and providing us with a base of common knowledge, focus, interest, and concern - especially in times of crisis -ex: when 9/11 happened: TV was the main form of mass media and at times of national disaster people came together to watch the news about the 9/11 attacks - its reassuring to know that no matter what, CNN will be there -networks have a foamier face and you go to the same network because it provides stability (same with TV programs: sense of community felt by watching the same show, ex: American Idol connects people) -ex: newspapers are the center of common experience by people of the same area -ex: find people online with the same niche interests (a group of antique piccolo lovers) Individual Functions of the Mass Media - Guide to behavior Guide our understanding Develops Self concept Professional Tool Facilitate social interactions Substitute for social interactions Aiding emotional relief G G Did Parker for seven apples Guide to Behavior (Individual Functions) - -mass media is a guide to life: how we see characters behave in books, TV shows, etc -guide to how we should handle ourselves in romantic relationships, how to dance, how to style your hair like Taylor Swift Guide to understanding (Individual Functions) - -the mass media is a socializing force to construct our realities and tell us what the world is like. -establishes world views about woman/man hood, violence, etc. -mean world syndrome: the more TV people watch, the more people believed the world was a mean and scary place with people out to do you wrong --> then guides behavior (understands that it is not safe to walk alone at night, so you buy a gun) Develops self Concept (Individual Functions) - -understand yourself and who you are -you identify with people in the media (identifications --> concepts about ourselves and how we fit into the world) -role models can come from TV -studied in regard to gender, race, class etc >>> More TV watching can lead to negative ideas about women as subordinate/submissive Professional tool (Individual Functions) - ex=medical/law journals, market reports, weather reports; helps ppl in their profession (ex=linkedIN); internet Facilitate social interactions (Individual Functions) - -social media - through technology or facilitating face to face communication -can facilitate conversation about shared TV show, movie, book, etc Substitute for social interaction (Individual Functions) - vicarious companionship especially to those who are socially isolated -ex: alone physically but not really because he was watching The Late Show and felt a connection with the people on the screen -ex: watching porn in substitute for sex Aid in emotional relief (Individual Functions) - aids movement from one emotion to another -ex: upset and tired --> watch a movie to take you away to another world and as a distraction --> happier -ex: music is used to change moods; want to get into different mood, change the music Storage issues - longevity capacity portability accessibility reproducibility long cocks perk at rocco's

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