UTK CCI 150 Liberty University -CCI 150 Exam 2 questions n answers

UTK CCI 150 Liberty University -CCI 150 Exam 2 questions n answersWhy is it a good time to be at UT if you are interested in magazines? What did we see in class that specifically relates? - correct answer Can join a specific class to help with Scoop Magazine Are specialized/targeted magazines more or less successful, generally speaking? Why and what is the term for this? - correct answer More successful; demassification How have postal regulations shaped the magazine industry? - correct answer 1840's: Congress makes it cheap to mail magazines; 1960's: Regulations changed, more expensive to mail big magazines What are the major categories of magazines? Know examples of each - correct answer Consumer (Men's, women's), Non-consumer (sponsored, trade, PR), Place-based, zines, regional/city, Sunday supplements Know the 4 highest circulation magazines - correct answer AARP, Costco, Better Homes and Gardens, Game Informer What is a Sunday supplement and how do they rank in circulation? - correct answer They come with the Sunday paper Why are the lists for the magazines with top revenue and circulation different? - correct answer Because circulation indicates subscription How has demassification affected the magazine industry? What 2 events prompted the demassification trend? - correct answer General interest of the public died and gave way to niche publications. Television and a law being passed to make it more expensive to mail big magazines prompted the trend. Why do advertisers like niche magazines? - correct answer Because they can match with their desired audience