Champions Real Estate Marketing SAE Questions and Answers Already Passed
Champions Real Estate Marketing SAE Questions and Answers Already Passed Most common reason a property fails to sell is price Matching human needs with goods or services to meet those needs is the process of marketing _____________________ is a key personality trait of a successful agent problem solving 3 Ways Sales Agents Add Value to the Buying Process Counseling, Negotiating, and Managing the transaction Four P's of marketing real estate product, promotion, price and place How can you know your product? Inspect company listings • Travel your geographic area • Practice writing offers • Do net sheet calculations on your own house AIDA (The four psychological steps of a sale: attention, interest, desire and action). states that rational buyers will pay no more for a property than they would for an equally desirable, comparable property. The principle of substitution in real estate valuation Marketing to a specific age group is sometimes called generational selling An acronym for the psychological steps of a sale is AIDA A willingness to change and grow your marketing plan demonstrates to concept of ____________. adaptation To be an effective problem solver, it is beneficial to understand .... basic human needs and the psychological steps involved in a sale defined as expected benefits to be received as a result of ownership amenities Objectives should be measurable and achievable as well as timely. Goals should be attainable, flexible, measurable, and time frame shot gun method often the preferred choice for new agents until they realize that they can't possibly take on such a large-scale market 4 types of buyers -first time buyers -relocators -upgraders -investors communication is transcribing and receiving/ talking and listening Marketing budget goals should be set for a minimum of ___________, realistically more 6
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