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Test Bank For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 8th edition By Michael R. Solomon CA$54.49   Add to cart
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Test Bank For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 8th edition By Michael R. Solomon
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Test Bank For Consumer Behaviour Buying, Having, and Being, Canadian Edition, 8th edition By Michael R. Solomon

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  • May 22, 2024
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TEST ITEM FILE
Janette O’Neill-Scott
Georgian College


Consumer Behaviour
Eighth Canadian Edition

Michael Solomon
Saint Joseph’s University

Kelley J. Main
University of Manitoba

Katherine White
University of British Columbia

Darren W. Dahl
University of British Columbia




ISBN: 978-0-13-540327-3

Copyright © 2021 Pearson Canada Inc., Toronto, Ontario. All rights reserved. This work is protected by Canadian
copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
Dissemination or sale of any part of this work (including on the Internet) will destroy the integrity of the work and is
not permitted. The copyright holder grants permission to instructors who have adopted Consumer Behaviour, Eighth
Canadian Edition, by Michael Solomon, Kelley J. Main, Katherine White, and Darren W. Dahl, to post this material
online only if the use of the website is restricted by access codes to students in the instructor’s class that is using the
textbook and provided the reproduced material bears this copyright notice.

,Table of Contents
CHAPTER 1 An Introduction to Consumer Behaviour ............................................. 1-1

CHAPTER 2 Perception ............................................................................................ 2-1

CHAPTER 3 Learning and Memory.......................................................................... 3-1

CHAPTER 4 Motivation and Affect .......................................................................... 4-1

CHAPTER 5 The Self ................................................................................................ 5-1

CHAPTER 6 Personality, Lifestyles, and Values ...................................................... 6-1

CHAPTER 7 Attitudes ............................................................................................... 7-1

CHAPTER 8 Attitude Change and Interactive Communications .............................. 8-1

CHAPTER 9 Individual Decision Making ................................................................ 9-1

CHAPTER 10 Buying and Disposing ........................................................................ 10-1

CHAPTER 11 Group Influence and Social Media .................................................... 11-1

CHAPTER 12 Income, Social Class, and Family Structure ...................................... 12-1

CHAPTER 13 Subcultures ......................................................................................... 13-1

CHAPTER 14 Cultural Influences on Consumer Behaviour ..................................... 14-1

CHAPTER 15 The Creation and Diffusion of Culture .............................................. 15-1




ii

,Consumer Behaviour: Buying, Having, and Being, Cdn. 8e (Solomon)
Chapter 1 An Introduction to Consumer Behaviour

1) In studying consumers like Gail, a college student, marketers often find it useful to learn their
interests in music or clothing, how they spend their leisure time, and even their attitudes about
social issues, to be able to categorize consumers according to their lifestyles. This sort of
information is called:
A) core values.
B) psychographics.
C) configurations.
D) physiognomies.
Answer: B
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

2) Tina, a supervisor of displays for Sears Canada, knows that attractive displays can generate
additional sales of particular items. From a marketer's perspective, this is:
A) a purchase issue.
B) a post purchase issue.
C) merchandising complexity.
D) a loss leader.
Answer: A
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

3) John is the vice president of marketing for a local tour guide company. He is concerned that
his customers are not recommending his company to their friends. For John, this problem is a:
A) purchase issue.
B) demographic problem.
C) prepurchase issue.
D) post purchase issue.
Answer: D
Type: MC Page Ref: 3
Skill: Application
Objective: L1-01 Consumer behaviour is a process.




1
Copyright © 2021 Pearson Canada Inc.

, 4) The expanded view of the exchange that includes the issues that influence the consumer
before, during, and after a purchase is called:
A) the value.
B) the strategic focus.
C) the pre-sell strategy.
D) the consumption process.
Answer: D
Type: MC Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

5) Gail decides to take a break from studying and goes online to check things out. She connects
with one of the product discussion groups that she participates in. This is an example of a:
A) lifestyle discussion.
B) brand competition.
C) consumption community.
D) marketplace competition.
Answer: C
Type: MC Page Ref: 2
Skill: Application
Objective: L1-01 Consumer behaviour is a process.

6) If a product succeeds in satisfying needs and is purchased over and over again, it most likely
has attained:
A) product separation.
B) brand loyalty.
C) lifestyle variation.
D) purchase conception.
Answer: B
Type: MC Page Ref: 2
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

7) Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.
Answer: FALSE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.

8) The expanded view of consumer behaviour recognizes that the consumption process includes
issues that influence consumers before, during, and after a purchase is made.
Answer: TRUE
Type: TF Page Ref: 3
Skill: Concept
Objective: L1-01 Consumer behaviour is a process.



2
Copyright © 2021 Pearson Canada Inc.

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