Ecommerce Quiz 2- Chapter 10 Practice Review Test.

Ecommerce Quiz 2- Chapter 10 Practice Review Test. 1) Which of the following is not a current trend in online content? A) Sales of music in digital form produce more revenue than sales of physical units. B) Readership of newspapers in print form continues to exceed online readership. C) E-book sales growth slows. D) Explosive growth of the mobile platform accelerates the transition to digital content. - CORRECT ANSWER B 2) Cord cutters and cord shavers are shrinking the number of pay TV households yearly by approximately: A) 1%. B) 5%. C) 10%. D) 15%. - CORRECT ANSWER A 3) Which of the following forms of media generate the most revenue? A) television B) Internet C) newspapers D) box office - CORRECT ANSWER A 4) Music streaming is growing at ________ a year. A) 20% B) 30% C) 40% D) 50% - CORRECT ANSWER C 5) Well over ________ of television viewers multitask while watching television. A) 20% B) 40% C) 60% D) 80% - CORRECT ANSWER D 6) Which of the following is the fastest growing segment of media revenues? A) magazines B) home video C) Internet media D) radio - CORRECT ANSWER C 7) Which of the following streaming TV devices does not involve use of a remote controller? A) Google Chromecast B) Apple TV C) Amazon Fire TV D) Roku - CORRECT ANSWER A 8) All of the following are examples of technology convergence except: A) the iPad. B) Amazon Books Publishing. C) Apple TV. D) smartphones. - CORRECT ANSWER B 9) All of the following are aspects of content convergence except: A) language. B) design. C) production. D) distribution. - CORRECT ANSWER A 10) Which of the following occurs first in the process of content convergence related to books? A) media integration B) media migration C) media transformation D) media maturity - CORRECT ANSWER B