100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Test Bank for CB3: Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin CA$55.36   Add to cart
Quickly navigate to
Preview
  2.  
  3. Consumer Behavior
  4.  
  5. Consumer Behavior
  6.  
  7. Consumer Behavior

Exam (elaborations)

Test Bank for CB3: Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin
 27 views  0 purchase

Test Bank for CB3: Consumer Behaviour, 3rd Canadian Edition 3ce by Barry J. Babin, Eric G. Harris. Answers for all chapters are included and given at the end of every chapters. This PDF has Multiple Choice, True False Plus Shrt Questions Answers (All Answers are Included with complete chapters) ...

[Show more]

Preview 4 out of 474  pages

Document information

  • July 2, 2024
  • 474
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

Written for

All documents for this subject (118)

Seller

avatar-seller
StepsSol

Reviews received

Content preview

Test Bank for CB: Consumer Behaviour, 3rd Canadian Edition by Barry J. Babin


Chapter 01 CB3ce
Answers Included ✅
Indicate whether the statement is true or false.
1. The continuous change of technology has also changed the basic consumer desire for value.
a. True
b. False

2. Benefits are the only result of consumption.
a. True
b. False

3. Consumer behaviour, as a field of study, is about understanding how consumers seek value in an effort to
address needs.
a. True
b. False

4. An understanding of consumer behaviour can mean better business for companies, better public policy for
governments, and a better life for individuals.
a. True
b. False

5. The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
a. True
b. False

6. Benefits are the physical parts of a product.
a. True
b. False

7. The process by which goods, services, or ideas are used and transformed into value is consumption.
a. True
b. False

8. A researcher measuring consumer attitudes toward different brands on a scale ranging from 1 (very negative)
to 5 (very positive) is using qualitative research.
a. True
b. False

9. Two common interpretative orientations are psychology and sociology.
a. True
b. False

10. Internationalization requires an understanding of consumer behaviour to adapt products to local cultures.
a. True
b. False




Page 1

,Name: Class: Date:

Chapter 01 CB3ce

11. Anthropology has contributed to consumer behaviour research by allowing researchers to interpret the
relationships between consumers and the things they purchase, the products they own, and the activities in
which they participate.
a. True
b. False

12. Consumer behaviour focuses primarily on the study of groups of people within a society.
a. True
b. False

13. Quantitative research tools include things such as case analyses, clinical interviews, focus group interviews, and
other tools in which data are gathered in a relatively unstructured way.
a. True
b. False

14. Undifferentiated marketers generally adopt a market orientation.
a. True
b. False

15. Sociology has relevance for consumer behaviour because consumption often takes place within group settings
or is, in some way, affected by group behaviour.
a. True
b. False

16. While consumer behaviour refers to human thoughts, feelings, and actions involved in consumption experiences,
it is not considered a field of study.
a. True
b. False

17. Predictive modelling using retail sales data may allow the identification of clusters of consumers who are more
likely to be in the market for specific products.
a. True
b. False

18. Trends shaping the value received by consumers include internationalization, technological changes, changing
communications, big data, changing demographics, and the changing economy.
a. True
b. False

19. Marketing activities include the production, promotion, pricing, distribution, and retailing of goods, services, ideas,
and experiences that provide value for consumers and other stakeholders.
a. True
b. False




Page 2

,Name: Class: Date:

Chapter 01 CB3ce

20. The final step in the consumption process is satisfaction.
a. True
b. False

21. Consumer behaviour seeks to explain the thoughts, feelings, and behaviours that represent human reactions.
a. True
b. False

22. Qualitative research better enables researchers to test hypotheses as compared to quantitative research.
a. True
b. False

23. Anthropology focuses on the thoughts, feelings, and behaviours that people have as they interact with other
people.
a. True
b. False

24. Consumer behaviour overlaps with economics as a study of the macro production and distribution of goods on a
market or macro scale.
a. True
b. False

25. Quantitative research, like qualitative research, requires deep interpretation of meaning within the data.
a. True
b. False

26. The sharing economy is a result of increasing consumer desire for convenience and the acceptability of the
temporary use of products as an alternative to owning.
a. True
b. False

27. Interpretation of quantitative research data is a function of the researcher’s opinion.
a. True
b. False

28. Differentiated marketing can be taken to the extreme with a practice known as one-to-one marketing.
a. True
b. False

29. Niche marketers specialize in serving one market segment.
a. True
b. False

30. The basic consumption process begins with the consumer recognizing that they want something new.
a. True
b. False

Page 3

, Name: Class: Date:

Chapter 01 CB3ce

31. Within relationship marketing, every touchpoint should be considered an opportunity to create value for the
customer.
a. True
b. False

32. The sub-disciplines of psychology that are highly relevant to consumer behaviour are developmental psychology
and experimental psychology.
a. True
b. False

33. Costs involve more than just the price of the product.
a. True
b. False

34. A market-orientation is an organizational culture that embodies the importance of creating value for all
stakeholders.
a. True
b. False

35. The motivational research era in consumer research proved to be very useful in providing satisfying
explanations for consumer behaviour on a large scale.
a. True
b. False

36. Machine learning may be used to improve predictions about consumers’ responses to email campaigns or search
engine optimization.
a. True
b. False

37. A highly competitive market is likely to result in a high degree of consumer orientation.
a. True
b. False

38. Interpreting the meaning of the words that consumers use to describe events or observations of social
interactions is the only way of obtaining the knowledge of consumer behaviour.
a. True
b. False

39. A thorough understanding of consumer behaviour should be used as an input into public policymaking.
a. True
b. False




Page 4

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller StepsSol. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$55.36. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

74534 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$55.36
  • (0)
  Add to cart