Exam (elaborations)
BUS 475 EXAM 1
Exam of 6 pages for the course BUS 475 at BUS 475 (BUS 475 EXAM 1)
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BUS 475 EXAM 1All Of The Following Are Examples Of A SMART Goal EXCEPT: - ANS-Significantly
reduce the amount of time the team spends on creating content.
All Of The Following Are Helpful Ways To Promote Your Pillar Pages On Your Website
EXCEPT: - ANS-A link on every website page even if the content isn't relevant
All Of The Following Are Metrics You Need To Track In Your Social Media Audit
EXCEPT: - ANS-The bounce rate
By Using Lead Nurturing, You Can Deliver Helpful Content With The Right Context.
What Is The Three-Pronged Approach To Help You Do This? - ANS-Timely, efficient,
and targeted approach
Contact Management Is An Important Piece Of Lead Nurturing Because It Helps You
Understand The Contacts You're Reaching Out To. What Is The Definition Of Contact
Management? - ANS-Contact management is a strategy that focuses on using a
software program to easily store and source a contact's information.
Define A Conversion Path. - ANS-The method by which you encourage someone on
your site to move down your funnel.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your
Conversion Path EXCEPT: - ANS-Adding more buttons to your page to frame the
conversion
Fill In The Blank: _________ Is Google's Machine-Learning Artificial Intelligence System
That Interprets People's Searches To Find Pages That Might Not Have The Exact
Words They Searched For. - ANS-RankBrain
Fill In The Blank: __________ Allows You To Understand What Users Want, Care
About, And Interact With On Your Site By Visually Representing Their Clicks, Taps, And
Scrolling Behavior. - ANS-Hotjar
Fill In The Blank: Instagram Stories Are A Great Way To _____________. - ANS-drive
traffic and engagement
, How Do You Calculate A Conversion Rate? - ANS-To calculate your conversion rate,
divide the number of people who converted on your call-to-action, form, etc., and divide
it by the total number of people who viewed it.
How Long Should You Let Your Conversion Optimization Experiments Run (On
Average)? - ANS-4 weeks
If A Contact Downloads A Piece Of Your Content, Such As A Newsletter Titled, "The
Best Ways To Create Subject Lines For Email," What Would Be The Best Reaction You
Could Take To Continue The Conversation With This Contact? - ANS-Send a follow-up
piece of content that builds off that subject.
If You Plan To Do Real-Time Marketing, You'll Need To Use What? - ANS-Social
listening
Lead Nurturing Is Focused On Providing Value To Your Leads By Offering The
Information They Need At The Right Time. Which Stage Of The Inbound Methodology
Does Lead Nurturing Primarily Occur? - ANS-Close
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - ANS-The software that exists with
the goal of automating your marketing actions.
On Which Social Network Should You Share Content Most Frequently? - ANS-twitter
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified
Leads Your Company Generated Last Quarter. With Your Company's Bottom Line And
Return On Investment In Mind, What's The Most Strategic Avenue To Choose? -
ANS-You could increase the chances of your current traffic choosing to convert and
move down your funnel. Over time, this has the potential to drastically lower your cost to
acquire a customer and positively impact your return on investment.
Situational Example: You're Tasked With Improving The Conversion Rate On Your
Product And Services Page Over Time. You Think That Changing The Page's Copy Will
Positively Impact The Overall Conversion Rate. What's An Example Of A Good
Hypothesis For This Optimization Experiment? - ANS-By changing this page's copy, the
conversion rate will increase because it frames our product and service page in a way
that better aligns with our buyer persona's needs.
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