Essay

Test COMM 1100

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Course
COMM 1100

Institution
British Columbia Institute Of Technology (BCIT )

Couple of essays from the course COMM 1100, ranging from specific topics like truth and reconciliation of indigenous people and how to intersects with the program (marketing management), trends in marketing, and elements of paragraph structures that you will be graded on and what the professor pref...

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Uploaded on July 17, 2024
Number of pages 3
Written in 2023/2024
Type Essay
Professor(s) Unknown
Grade A

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Truth and Reconciliation Reflection

As Truth and Reconciliation Day approached, it reflected on the importance of awareness of the

reasoning of how this has all started. Growing up as a Chinese Canadian in a country that prides itself on

multiculturism and progressive values, Canada always prides itself on its equality and fairness. However,

recent years have forced us to the painful reality: Canada has just acknowledged the decades of

mistreatment against the Indigenous communities. In the last couple of years, Canada has slowly

acknowledged the systematic inequalities, and this has transitioned to Canadian society as the

government, businesses, non-profits, and individuals are now contributing to reconciliation efforts.

In a 2022 article, “How Brands Can Support Indigenous Communities on Social – the Right Way,”

Lynne Groulx emphasizes the importance of truth and reconciliation as a means not only to support

Indigenous communities but also to foster conscious support and respect for their perspectives. This is

shedding light on the influence of organizations, local communities, and individuals, prompting them to

acknowledge their role in addressing historical injustices. Beyond this recognition, it is a way to honor

the survivors of residential schools and the victims of colonialism in Canada. It is a chance to fulfill

promises that have been historically overlooked and to create a brighter future, free from historical

trauma for Indigenous people (Groulx, 2022).

In recent years, many brands and businesses have stepped up to support these communities. For

instance, Walmart collaborated with a local Indigenous artist to design orange shirts for the Every Child

Matters organization. These shirts serve as a symbol to honour the victims, survivors, and affected

families of residential schools. Importantly, 100% of the proceeds from these shirts were donated to the

Orange Shirt Society, furthering their crucial work in raising awareness. Reading about these initiatives

has shifted my perspective on corporate support as I thought that larger corporations would only care as

it would only be a public relation benefit, but these are great steps towards a direction that many

companies should emulate.

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