Exam (elaborations)
MKT 3413 Test 1- CH 1 (1)
MKT 3413 Test 1- CH 1 (1)
[Show more]
Seller
Follow
Content preview
MKT 3413 Test 1- CH 1Problem-identification research involves going below the surface to identify the true
underlying problem that the marketing manager is facing. - CORRECT
ANSWER-TRUE
Problem-identification research is typically used to address pricing issues. -
CORRECT ANSWER-FALSE
Problem-identification research is the more common of the forms of research and is
undertaken by virtually all marketing firms. - CORRECT ANSWER-TRUE
According to the text, problem-solving research is typically used to assess the
environment and diagnose problems. - CORRECT ANSWER-FALSE
Research undertaken to help solve specific marketing problems is called
problem-solving research. - CORRECT ANSWER-TRUE
Market share is an example of a topic typically addressed by problem-solving
research. - CORRECT ANSWER-FALSE
Market potential is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-TRUE
Segmentation is an example of a topic typically addressed by problem-solving
research. - CORRECT ANSWER-TRUE
Image research is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-TRUE
Distribution research is an example of a topic typically addressed by
problem-identification research. - CORRECT ANSWER-FALSE
The first step in any marketing research project is to formulate the research design -
CORRECT ANSWER-FALSE
Formulating an analytical framework along with models, research questions,
hypotheses, and the information needed are included in developing an approach to
the problem. - CORRECT ANSWER-TRUE
Fieldwork or data collection is the fourth step of the marketing research process. -
CORRECT ANSWER-TRUE
, Telephone, mail, personal and electronic interviewing are forms of interviewing in the
data collection stage of the research process. - CORRECT ANSWER-TRUE
Collecting and analyzing data are steps involved in the data-processing stage. -
CORRECT ANSWER-FALSE
Promotion is considered an uncontrollable environmental factor. - CORRECT
ANSWER-FALSE
Marketing research is not concerned with factors that are not under the control of the
marketing manager - CORRECT ANSWER-FALSE
A manager has control over a competitor's pricing policy. - CORRECT
ANSWER-FALSE
Pricing, promotion, and distribution are all considered controllable marketing
variables. - CORRECT ANSWER-TRUE
Marketing research departments located within a firm are called internal suppliers. -
CORRECT ANSWER-TRUE
Marketing research should be conducted whenever a decision has to be made. -
CORRECT ANSWER-FALSE
The decision to conduct research is automatic. - CORRECT ANSWER-FALSE
Outside marketing research companies hired to supply marketing research data are
called external suppliers. - CORRECT ANSWER-TRUE
According to the text, most of the research suppliers are Fortune 500 operations. -
CORRECT ANSWER-FALSE
The services of full-service suppliers can be categorized into syndicated,
customized, and Internet services. - CORRECT ANSWER-TRUE
Companies that collect and sell common pools of data designed to serve information
needs that a number of clients share are called syndicated services. - CORRECT
ANSWER-TRUE
Focus groups represent the main method by which syndicated services collect data -
CORRECT ANSWER-FALSE
According to the text, Nielsen Holding was recognized as the largest global research
firm based on global research revenues. - CORRECT ANSWER-TRUE
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller lydiaomutho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for CA$11.47. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79271 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now