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Exam 3 (1
Exam of 7 pages for the course MKT 3413 at MKT 3413 (Exam 3 (1)
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Exam 3Marketing ROI (return on investment) refers to - CORRECT ANSWER-the
application of modern measurement technologies to understand, quantify, and
optimize marketing spending
Hasbro is a more than $4 billion global toy company that prioritizes donating to
organizations that help children, since this group and their parents comprise the
target market for its business. This is
an example of a - CORRECT ANSWER-social responsibility goal
Nicole is meeting her classmates at Starbucks to work on their final marketing
project. She arrives an hour before everyone else and decides to catch up on some
lectures she missed from her class
that week. She connects to the Starbucks Wi-Fi and watches a lecture, but within the
next few hours her computer system is down and her account information has been
hacked. Nicole was
victimized by: - CORRECT ANSWER-Evil Twin
Marketers may engage in value pricing, which is the practice of simultaneously
________ while maintaining or decreasing price. - CORRECT ANSWER-increasing
product and service benefits
Supply chain managers balance total logistics cost factors against customer service
factors. Which of the following is not a customer service factor? - CORRECT
ANSWER-independence
Jimmy Johns wants to expand to foreign markets, but knows that in order to succeed
internationally, they will have to adjust their business model to fit the needs of new
countries. Jimmy Johns decides to look at each country as a segment and adjust
their menu to these segments. For example, in France they will offer brie and apple
sandwiches, in Germany they will offer sandwiches with bratwurst, etc. This is an
example of which type of marketing? - CORRECT ANSWER-multinational marketing
Nicole is a loyal customer of TJ Maxx, and the employees all know her because
she's constantly shopping there. One of the employees, Camila, notices that Nicole
doesn't have a Visa card to pay for her items. She tells Nicole that TJ Maxx offers a
credit card to its customers that can be used only at TJ Maxx. Which channel
function does the TJ Maxx credit card serve? - CORRECT ANSWER-facilitating
function
Stephanie is an avid shopper. She prefers to buy from her favorite stores by using
apps on her phone. Stephanie enjoys the convenience of having all her favorites at
her fingertips. What is
, Stephanie partaking in? - CORRECT ANSWER-m-commerce
You've just begun to manufacture your own invention called the Flying Remote, a TV
remote control that will fly to your hand when you don't want to get off the couch. You
find that retailers want too big of a discount to stock your remotes, so you decide to
sell directly to consumers through E-commerce. What practice are you engaging in?
- CORRECT ANSWER-disintermediation
Pharmaceutical companies sell some of their products to hospitals and clinics
directly. They also market other products to large retail chains such as Walgreens
that distribute them to their stores across the nation. In addition, they sell products to
drug wholesalers that sell to independent drugstores in the United States. What
method of distribution best describes the method used by pharmaceutical companies
in this example? - CORRECT ANSWER-dual distribution
The description of how new forms of retail outlets enter the market is referred to as
the - CORRECT ANSWER-wheel of retaining
Hefty currently holds 31% market share in the trash bag market and wants to expand
to 45% market share. If its current share of voice is 31%, Hefty's share of voice
should increase by ____ to achieve this growth. - CORRECT ANSWER-21 %
Palatka, Florida, is known for having many family-owned business in its small town.
It is a small town with many small families and traditional values. The Cheesecake
Factory has decided that it
wants to add a location in Palatka. Because the town wants
to preserve its small local businesses, the town council is reluctant to accept a large
chain restaurant. Which macro level factor in site
selection did The Cheesecake Factory fail to consider? - CORRECT
ANSWER-Business climate
Recently, the United States imposed a 35 percent tariff on Chinese tire imports in the
hopes of sustaining U.S. jobs in tire manufacturing. This addition of tariffs is an
example of - CORRECT ANSWER-increasing protectionism
Customers can build their own bicycle at SevenCycles.com by answering a few
questions and choosing from a menu of options. The design of a customized bicycle
is made possible through the use of a - CORRECT ANSWER-choiceboard
Kraft Foods is the exclusive distributor of Starbucks coffee in U.S. supermarkets and
internationally. Kraft and Starbucks are using: - CORRECT ANSWER-strategic
channel alliance
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