Exam (elaborations)
MAR2023 Ch9 (1
- Course
- Biology 348
- Institution
- Biology 348
Exam of 7 pages for the course Biology 348 at Biology 348 (MAR2023 Ch9 (1)
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MAR2023 Ch9________ is the process of defining a marketing problem and opportunity,
systematically collecting and analyzing data, and recommending actions. -
CORRECT ANSWER-marketing research
the steps in the marketing research approach - CORRECT ANSWER-define the
problem, develop the research plan, take marketing actions
Setting the research objectives and identifying possible marketing actions are things
that would be completed in which step in the marketing research approach? -
CORRECT ANSWER-define the problem
In setting research objectives, marketers have to ______. - CORRECT ANSWER-be
clear on the purpose of the research
_________ research provides ideas about a relatively vague problem or question. -
CORRECT ANSWER-exploratory
Marketing research begins with ______. - CORRECT ANSWER-defining a marketing
problem
two factors are likely to be a part of descriptive research? - CORRECT
ANSWER-finding the frequency with which something occurs and finding the extent
of a relationship between two factors
As it pertains to the marketing research process, what are the two key elements of
defining the problem? - CORRECT ANSWER-identifying possible marketing actions
setting the research objectives
Research ________ are specific, measurable goals the decision maker seeks to
achieve in conducting the marketing research. - CORRECT ANSWER-objectives
In defining a problem, it is important to develop specific measures of success
because these ultimately lead to ______. - CORRECT ANSWER-specific marketing
actions to be taken
Marketing research includes which of the following? - CORRECT
ANSWER-collecting data
analyzing data
recommending action
, _______ research generally involves trying to find the frequency with which
something occurs or the extent of a relationship between two factors. - CORRECT
ANSWER-descriptive
Criteria or standards used in evaluating proposed solutions to the problem are
known as ______. - CORRECT ANSWER-measures of success
A constraint in a decision is ______. - CORRECT ANSWER-a restriction placed on
potential solutions to a problem
The second step in the marketing research approach involves developing the
research plan. This includes specifying the ________ surrounding the research
activity, and identifying the ________ needed for marketing decisions. - CORRECT
ANSWER-constraints; data
Which characteristic is most important in identifying which data to collect for
marketing research? - CORRECT ANSWER-data that is relevant to decisions for
marketing actions
Concepts and methods are key elements to consider when deciding how to
________ for marketing research. - CORRECT ANSWER-collect data
Marketing researchers may develop a new-product ________, a picture or verbal
description of a product or service the firm might offer for sale. - CORRECT
ANSWER-concept
What is the goal of effective marketing research studies? - CORRECT ANSWER-to
collect data that will lead to effective marketing actions
Data can be defined as ______. - CORRECT ANSWER-facts and figures related to
the research problem
Which two are key elements in deciding how to collect data for marketing research? -
CORRECT ANSWER-methods
concepts
________ are facts and figures that have already been recorded before the project
at hand. - CORRECT ANSWER-Secondary data
In marketing, ________ are ideas about products and services, and they are a key to
deciding how to collect research data. - CORRECT ANSWER-concepts
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