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MKT 300_ Segmentation (1
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MKT 300_ Segmentation (1
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MKT 300: Segmentationmarket segmentation helps firms do which of the following? - CORRECT ANSWER--
define the needs and wants of the firms most interested customers
- design the specific marketing strategies that appeal to specific segments
- decide how to allocate their marketing resources to maximize profit
how could a coffee shop owner use market segmentation? - CORRECT
ANSWER-by noting the times when senior citizens are most commonly in the shop
and featuring their favorite drinks during those times
Home Depot typically places its' stores in urban areas with a large population base.
This would mean that Home Depot is geographically segmenting based on _______.
- CORRECT ANSWER-market size
which of these are bases of market segmentation? - CORRECT ANSWER--
demographic
- geographic
- psychographic
- behavioral
What process do firms use to divide a larger market into smaller groups of
consumers with similar characteristics? - CORRECT ANSWER-market segmentation
Which groups are included in the VALS framework? - CORRECT ANSWER--
innovators
- thinkers
- believers
- achievers
- strivers
- experiencers
- makers
- survivors
What is the term for the demographic, geographic, psychographic, and behavioral
characteristics of consumers that influence their buying behavior? - CORRECT
ANSWER-segmentation bases
When relying on psychographic segmentation, a marketer would begin by ______. -
CORRECT ANSWER-dividing the market into groups based on the reason for the
purchase
Stacey knows that her company's line of high-end paper products is used primarily
for weddings, anniversaries, and other milestone celebrations. Stacey is using
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