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Diapo Management Hôtelier - Augmenter le nombre de clients asiatiques à l'hôtel Crowne Plaza - Master Tourisme - 2018 CA$6.91   Add to cart

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Diapo Management Hôtelier - Augmenter le nombre de clients asiatiques à l'hôtel Crowne Plaza - Master Tourisme - 2018

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Diapo pour le cours de "Management Hôtelier", 1ère année de Master Tourisme. Contenu: L'hôtel Crowne Plaza Paris souhaite augmenter le nombre de clients asiatiques. Ce document a pour ambition de proposer des stratégies et des actions spécifiques pour développer l'accueil de cette cl...

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  • July 24, 2024
  • 21
  • 2017/2018
  • Presentation
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MANAGEMENT HÔTELIER - Master 1 Tourisme



Etude sur la clientèle asiatique




Héloïse BOURGET, Cloé STEPHAN, Jade TEYCHENNE, Léa PANNIER

, PRESENTATION


I - PRÉSENTATION DE LA CLIENTÈLE ASIATIQUE II - ANALYSE DE LA CONCURRENCE & PLAN D’ACTIONS
Statistiques Prévisions d’accueil la concurrence
Objectifs
Impact actions commerciales




III - IMPORTANCE DE LA RELATION CLIENT IV - COMMUNICATION DIGITALE
Définition expérience Avis clients e-réputation
client Dynamisation du site web.
Profil de poste
Procédure d’accueil

2

, STATISTIQUES ET PRÉVISIONS D’ACCUEIL DE LA CLIENTÈLE ASIATIQUE




CHINE

COREE
JAPON
ASIE DU

2017 SUD-EST


20% arrivées asiatiques

Semestre 1 :
Chinois : +29%
Japonais : +40%

Membres de l’ASEAN


3

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