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Exam (elaborations)

Sports Marketing Midterm Exam With Already Passed Answers.
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  • Course
  • MKTG
  • Institution
  • MKTG

Promotion - Answer all forms of communication to consumers - Advertising - Personal Selling - Sales Promotion - Public or Community relations - Sponsorship - Answer Promotional mix elements: advertising - Answer a form of one way mass communication about a product, service, or id...

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Document information

  • July 26, 2024
  • 10
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • promotion

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  • MKTG
  • MKTG

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Sports Marketing Midterm Exam With Already Passed Answers.
Promotion - Answer all forms of communication to consumers
- Advertising
- Personal Selling
- Sales Promotion
- Public or Community relations
- Sponsorship - Answer Promotional mix elements:
advertising - Answer a form of one way mass communication about a product, service, or idea, paid for
by an identified sponsor
personal selling - Answer an interactive form of interpersonal communication designed to build customer relationships and produce sales or sports products, services, or ideas
sales promotion - Answer short term incentives usually designed to stimulate immediate demand for sports products or services
public relations - Answer evaluation of public attitudes, identification of areas within the organization in which the sports population may be interested, and building of a good "image" in the community
sponsorship - Answer investing in a sports entity (athlete, league, team, event) to support overall organizational objectives, marketing goals, and more specific promotional objectives
communication - Answer the process of establishing a commonness of thought between the sender and the receiver
elements in the communications process - Answer -sender -encoding
-message
-medium
-decoding
-receiver
-feedback
-noise
source - Answer the ________ of the message is where the communication process always originates (usually a star athlete)
credibility - Answer the source's perceived expertise and trustworthiness
match-up hypothesis - Answer states that the more congruent the image of the endorser with the image of the product being promoted, the more effective the message
Encoding - Answer translating the sender's thoughts or ideas into a message
message - Answer refers to the exact content of the words and symbols to be transmitted to the receiver
emotional versus rational appeal - Answer attempting to make consumers feel a certain way about a product, or providing information so consumers can make an analytical decision
comparative messages - Answer refer to directly or indirectly comparing your sports product with one or more competitive products in a promotional message
medium - Answer a communications channel, such as TV, radio, newspapers, signage, billboards, web sites, and so on
decoding - Answer the interpretation of the message sent by the source through the channel

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