MKT 4440 Exam 2 || with 100% Accurate Solutions.

Who understand EAT on google? correct answers the programmers who work for google What is the criteria for the first page of a google search? correct answers Expertise, Authoritativeness, and Trust What is YMYL? correct answers "Your money or your life" specific types of webpages that affect either your money or your life What kind of pages is EAT primarily for? correct answers YMYL pages Why are YMYL pages so important? correct answers If google gets this wrong you can seriously impact someone's life or money negatively What is expertise in EAT? correct answers the content on the main page is created by an expert and has credential available to read on website What is authority in EAT? correct answers Having generally recognized authority which is where people know you, your background, and believe you are an industry leader What is trustworthiness in EAT? correct answers Being a trustworthy expert of a source means poeple can trust you to provide honesty How is trustworthiness in EAT be measured? correct answers We don't know What is an algorithm? correct answers a set of steps for how to do something What are baby/tiny algorithms? correct answers Algorithms that look for something specific during the execution of the larger algorithm What is Black Hat SEO? correct answers Techniques that can rank your page higher via approaches that a search engine does not want you to do What are 2 examples of black hat seo? correct answers Keyword Stuffing and Invisible Text Can EAT be influenced by SEO marketers? correct answers They can, but only to a limited extent What is RankBrain and what does is look at? correct answers Google's machine learning that provides more relavant SERPs, it looks at how people ask questions to google What is Google Panda? correct answers hidden algorithm within google's rank brain, it is a list of questions that google asks itself to determine whether or not a website is high quality