MKT 4440 - Exam 2 – Gleiberman || Already Graded A+.

what was the first social media for advertising? correct answers Facebook Ad Types correct answers the kinds of ads you can create on social media - ex - reels, pins Demographics correct answers statistical information about a particular population. - ex - age, gender, language, location hashtags correct answers used to help users find posts related to their interests KPI correct answers Key Performance Indicator Objectives correct answers What you want to achieve from a marketing effort Payment models correct answers the various ways to pay for ads - ex - CPC, CPE, CPM Platform correct answers a single social media network - ex - Instagram, Facebook, X Promoted content correct answers content that extends its reach via paid-for advertising Social Media ROI correct answers The return on investment on social media, difficult to measure straightforwardly, but important to track. Targeting options correct answers the options available for ensuring that ads reach the right users at the right time Organic reach correct answers how you can grow without spending money; how far the message has reached without spending money 4 core principles of social media advertising correct answers 1. social media guidelines 2. most social media content is UGC 3. test with unpaid ads 4. rotate ads CTA correct answers Call To Action - ex - buy now, click here how do we use advertising as a part of a strategy? correct answers draw attention, drive sales, affiliate, foot traffic, etc 4 major social media guidelines correct answers 1. clear meaningful images 2. brief text; minimized scrolling