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man 320f exam with correct answers
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man 320f exam with correct answerstechnology and globalization - Answer -info becomes immediately available
internet causing accelerated commoditization
niche markets quickly disapper
the iPod was so successful because it was a - Answer -fully-integrated product
blue ocean strategy
blue ocean - Answer -create new group of consumers
create industry not in existence
most blue oceans created within red oceans
lessons from venture capital - Answer -dell and whole foods - two successful comapanies out of Austin
why wouldn't you invest?
dell college dropout and whole food niche, hippie market
six key success factors - Answer -Market Opportunity x6 - Answer -winning strategic apporach involves value innovation
reduce the cost and increase the value for buyers
break the "value-cost" trade off
why are some organizations more successful than others? - Answer -toyota and hybrid vehicles
- started planning because world powers were emerging and they would be using natural sources - strategy is a long term plan for success
strategic plan in a plan that identifies critical direction and allocation of resources
strategic management - Answer -process through which organization
analyze and learn from stakeholders
establish strategic direction
create strategies
execute strategies broad environment - Answer -socio-cultural: government, immigration, terrorism, military, global energy, healthcare technological
political: regulators, collectors, courts , law makers
economic: economic growth, interest rates, trade deficits
task environment - Answer -customers
suppliers competitors
mission and vision - Answer -mission: reflects what an organization is used for decision making and resource allocation
vision: looking-forward
competitive forces - Answer -entire industry is in the center of the model
five forces
power of customers: small number of customers, high volume purchases, products undifferentiated, easily switch from one seller to another power of suppliers: small number of suppliers, few substituted, suppliers not dependent on buyer, industry must have product, costly to switch threat of potential entrants availability and comparability of substitutes: from another industry, placing a ceiling on price
competition among competitors: slow industry growth, high fixed costs, undifferentiated products, large number of competitors
generate superior profits - Answer -scalability
strong brand
cost reductions
CSD general facts - Answer -worldwide consumption CSD- 5 gallons
majority of profit outside of US
coke has over 3300 products
#1 beverage after water
americans consume over 40 gallons
2016: bottled water exceeded CSD
barriers to entry - Answer -brand equity
limited shelf space, vending slots, and fountains bottling system very capital intensive and exclusive
scale economies in advertising - Answer -coke spent $15 million
dr. pepper spent $19 million
gatorade spent $38 million
how can they charge when water is free - Answer -substitutes not always available
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