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MGT 6311 Digital Marketing Midterm Question and answers verified to pass
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MGT 6311 Digital Marketing Midterm Question and answers verified to pass MGT 6311 Digital Marketing Midterm Marketing - correct answer The creation and satisfaction of demand for a product or service. Digital Marketing - correct answer Utilizing the internet and other digital channels to ...

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  • August 2, 2024
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  • 2024/2025
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  • mgt 6311 digital marketing midterm
  • mgt 6311 digital marketing midterm question and an

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MGT 6311 Digital Marketing Midterm
Marketing - correct answer ✔The creation and satisfaction of demand for a
product or service.


Digital Marketing - correct answer ✔Utilizing the internet and other digital
channels to drive demand for products and services.


Strategy - correct answer ✔A set of ideas that outline how a product line or
brand will achieve its objectives.


Tactic - correct answer ✔A specific action or method that contributes to
achieving a goal.


5 C's - correct answer ✔Customers, Company, Competitors, Collaborators,
Context


Customer Marketing Mode - correct answer ✔1)Awareness 2) Interest and
Engagement 3) Acquisition 4) Customer Segmentation 5) Customer Retention
6) Support and Advocacy


Customer Profile / Personas Attributes - correct answer ✔Demographic
Profiling, Geographic Variables, Psychographic Profiling, Behavioral
Variables, RFM


Demographic Profiling - correct answer ✔Age, gender, marital status,
education

,Geographic Variables - correct answer ✔climate, terrain, city size, population
density, and urban/rural areas


Psychographic profiling - correct answer ✔Lifestyle, values, attitudes,
personality


Behavioral Variables - correct answer ✔Usage rate, brand loyalty, benefit
sought


RFM analysis - correct answer ✔a way of analyzing and ranking customers
according to their purchasing patterns: recency, frequency, monetary


Buyer Journey - correct answer ✔Discovery
Consideration
Decision


Discovery - correct answer ✔Loosening of the status quo and committing to
change


Consideration - correct answer ✔Exploring possible solutions and
committing to a solution


Decision - correct answer ✔Justifying the decision and making the selection


Marketing Mix- The Five P's - correct answer ✔Product, Place, Price,
Promotions, People


Porter's Five Forces - correct answer ✔threat of entry, threat of substitute,
supplier power, buyer power, and competitive rivalry

, Digital Marketing Strategy Framework - correct answer ✔1-Define Digital's
Mission
2-Derive the Digital Strategy
3-Derive the Interaction Strategy Across the Customer -Lifecycle
4- Measure and Improve ROI


Define Digital's Mission - correct answer ✔Create customers
Make more term-18money
Save more money
Satisfy Customers
Grow Customer lifetime value
Increase brand equity


Derive the Digital Strategy - correct answer ✔-Which presence have priority?
(website, mobile, social)
-Which of the five site types apply? (ecommerce, lead gen, service, content,
brand)
-What are your top KPI's and your targets?
-Which channels have priority? (Email, SEM)


Derive the Interaction Strategy Across the Customer -Lifecycle - correct
answer ✔Promote
Persuade
Nurture with Permission and Personalization
Convert to New Customers
Service

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