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Marketing Eopa, Management Functions Nocti Eopa, Forms Of Business Ownership Final Quiz, Branding, Accounting Eopa | Questions & Answers (100 %Score) Latest Updated 2024/2025 Comprehensive Questions A+ Graded Answers | 100% Pass CA$19.52   Add to cart
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Marketing Eopa, Management Functions Nocti Eopa, Forms Of Business Ownership Final Quiz, Branding, Accounting Eopa | Questions & Answers (100 %Score) Latest Updated 2024/2025 Comprehensive Questions A+ Graded Answers | 100% Pass
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Marketing Eopa, Management Functions Nocti Eopa, Forms Of Business Ownership Final Quiz, Branding, Accounting Eopa | Questions & Answers (100 %Score) Latest Updated 2024/2025 Comprehensive Questions A+ Graded Answers | 100% Pass

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  • August 3, 2024
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  • 2024/2025
  • Exam (elaborations)
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  • marketing eopa management functions nocti eopa

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Marketing Eopa, Management Functions Nocti Eopa, Forms Of Business Ownership Final
Quiz, Branding, Accounting Eopa | Questions & Answers (100 %Score) Latest Updated
2024/2025 Comprehensive Questions A+ Graded Answers | 100% Pass


What are the main responsibilities of the marketing department? - Designing an place, promotion,
product and price that attracts the target market and ultimately drives sales.



Target market - A group of people identified as those most likely to become customers that have similar
wants and needs.



Advertising - Paid, non personal presentation of ideas, goods, or services direct at a mass audience by an
identified sponsor. For example print, billboard, radio, TV or pop-up commercial.



Brand - The name, symbol, slogan message or design used to identify a products reputation and image.



Brand loyalty - The tendency to buy a particular brand of a product.



Commission - A fee paid to salesperson based on a percentage of the amount they sold. For example,
real estate agents earn a commission of 3% of the value of the property they sold.



Competitive advantage - A feature that makes a product more desirable than its competitors.



Demographics - Measurable characteristics that describe a population by age, gender, income, ethnic
background, education, and occupation.



Elastic demand - situations in which a change in price creates a change in demand.



focus group - a small group of people whose opinions are studied to determine the opinions that can be
expected from a larger target market population.



Image - The impression people have of a company; it's personality or reputation.

, Inelastic demand - Situations in which an change in price has little or no effect on demand.



Markdown - the amount of money taken off an original price



Market - A group of people or companies who have a demand for a product or service and are willing
and able to buy it.



Market research - the collection and analysis of information aimed at understanding the behavior of
consumers in a certain market.



Marketing mix - the 4 strategies used to reach a target market: product, place, price and promotion.



Marketing Plan - A researched plan used by a business to shape its product, place, price and promotion
to reach it's target market.



Networking - The process of building and maintaining informal relationships with people whose
acquaintance could bring about business opportunities.



Niche - A small, specialized segment of the market based on the unique needs of a few customers.



Personal selling - When a salesperson communicates directly with a client to make an individual sale.



Presale - The act of influencing potential customers to buy before the product is actually available.



Psychographics - The social and psychological characteristics like personality, values, opinions, beliefs,
motivations, attitudes, and lifestyle that influences consumer behavior.



Public Relations - any activity designed to create a favorable image of a business, its products, or its
policies

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