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IMC 104 Questions and Answers 100% Verified
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  • IMC 104

When customers have to think too much about your message (thereby burning more calories), they will ignore it. - True Standards of conduct that tell us how we should behave based on moral duties or virtues rising from principles or right or wrong are _____. - Ethics Which of the following is no...

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  • August 10, 2024
  • 10
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • imc 104

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  • IMC 104

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IMC 104

When customers have to think too much about your message (thereby burning more calories), they will
ignore it. - True



Standards of conduct that tell us how we should behave based on moral duties or virtues rising from
principles or right or wrong are _____. - Ethics



Which of the following is not a value of IMC professionals - Manipulative communication



Decisions that reflect the value that the end justifies the means reflect reflect existentialism -
False



Being an ethical advocate is not permission to lie, cheat and/or steal. - True



PRSA values include both loyalty and independence. - True



Provisions of conduct include which of the following? - free flow of information

disclosure of information

safeguarding confidences



Internet transparency requires that affiliation with any client of employer when publicizing a product or
service. - True



The term business ethics refers to: - Standards and actions that govern the actions and behaviors
of employees and the business itself.



Internet marketing is the most controversial of advertising channels, particularly when approaches are
unsolicited. - False

, The American Marketing Association defines brand loyalty as the situation in which a customer generally
buys the same manufacturer-originate product or service repeatedly over time rather than buying from
multiple suppliers within the category. - True



The Oreo Double Stuf cookie is an example of what? - brand extension



A _____________________ customer is loyal to two or three brands. - split loyal



How does effective branding benefit businesses? - a.

It can command premium pricing.

b.

It improves product output.

c.

It builds customer loyalty.



According to Jeff Bezos, "Your brand is what people say to your face." - False



The best names can be easily recognized. - True



Customers buy products based on the __________ they have had with this product. - experiences



Which of the following can be used in branding? - a.

locations/geography

b.

person

c.

sounds

d.

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