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IMC 104 Final (Ole Miss B Steele) questions and Answers Latest Update Fully Solved 100%
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  • IMC 104

Advantages of Sales Promotion - - Immediate sales boost - Track-ability - Visibility SWOT Analysis - S- Strengths W- Weaknesses O- Opportunities T- Threats Internet Marketing Advantages - - Low Cost - Reachability (24/7) - Simple to integrate Positioning - Image that you're company occupi...

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  • August 10, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • imc 104 ole miss b steele

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  • IMC 104
  • IMC 104

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IMC 104 Final (Ole Miss B Steele)
Advantages of Sales Promotion - - Immediate sales boost

- Track-ability

- Visibility

SWOT Analysis - S- Strengths

W- Weaknesses

O- Opportunities

T- Threats



Internet Marketing Advantages - - Low Cost

- Reachability (24/7)

- Simple to integrate



Positioning - Image that you're company occupies in the consumers mind



Product Feature - Physical Characteristic of a product or service; Size, Color, Taste, delivery



Product Benefit - What is in it for the buyer? : Fun, Peace of Mind, Asusurance



Product Advantage - Set of unique features of a company and its products that are perceived by
the target market as significant and superior to the competition: cost, product/service differentiation,



Creative Brief - Spells out plan for specific promotional campaign; 4 pages max



Public Relations - the state of the relationship between the public and a company or other
organization

, Public Relations Adv. - Low Cost, Credibility builds good relationship w/ media, (News rooms are
short staffed; PR can help fill void)



Public Relations Disadvantages - Cant control it, Hard to measure, Stories can be unfavorable



When is Public Relations used? - - New Product Launch

- Product Repositions

- Generate "Buzz"

- Build / Maintain Image

- Sometimes its reactive



Forms of Public Relations - - News Release

- Video News Release

- News Conference

- Celebrity Interview

- Sponsored event

- Brochure

- Specialty vehicles (Red Bull Truck)

- Newsletter



Advertising Adv. - - Can reach mass audience

- Can be controlled



Advertising Disadvantage - - Cost

- Gets Lost in clutter

- Difficult to receive direct feedback

- Sometimes not credible



Types of Advertising - - Print (Newspaper, Magazine, Insert)

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