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IMC 104 Final - Bobby Steele Questions And Answers With 100% Correct Answers
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LESSON 6 - ********************************************** ********************************************* What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats S.W.O.T Strengths and Weakn...

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  • August 10, 2024
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • imc 104 bobby steele

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  • IMC 104 - Bobby Steele
  • IMC 104 - Bobby Steele

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IMC 104 Final - Bobby Steele
LESSON 6 - **********************************************




*********************************************

What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor



What are the 4 S.W.O.Ts? - Strengths, Weakness, Opportunities, Threats



S.W.O.T Strengths and Weaknesses - Internal- company analysis

What is S.W.O.T Strength? - What can you use to promote business

What are S.W.O.T Opportunities? - Changes that weaken competition, reduced competition, and
events that increase demand for your product



What is S.W.O.T Weakness? - Limited distribution, poor customer service, limited budget



What are S.W.O.T Threats? - new competitors, new/ improved offerings from current competitor



What are the additional 3 P's - Unique selling (P)roposition, Pre-emption, Positioning



What is positioning? - What image does your company or product occupy in consumers minds in
relation to your competition?

S.W.O.T Opportunities and Threats - external- competition analysis




- SWOTS - what they are, and the 4 components

-Creative briefs

, -Positioning

-Features, Advantages, Benefits



What is a Product Feature? - "What is it?"

Physical characteristics: color, size, price, quality, taste, etc.



What is a Product Advantage? - Explains why physical characteristics of the product matter

-Variety, unique flavors



What is a Product Benefit? - "What's in it for the customer? Why should he/she care?"



What are creative briefs? - The document that spells out the plan for a particular promotional
campaign



How to use creative briefs: - Be brief and creative, avoid jargon or any unfamiliar words, present
them in person, make sure everyone is on the same tract



LESSON 7 - ******************



Public Relations:

-What it is

-advantages/ disadvantages

-when it is used

-how it works

-the different forms of it




*********************

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