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IMC 104 Final Ole miss questions and Answers Latest Update Fully Solved 100%
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  • Course
  • IMC 104
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  • IMC 104

Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you don't control it What are the 4 Ps - product, price, promotion, place What are the uncontrollable factors of marketing - competition, economic factors, social factors, technology, regulatory/laws Where ...

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  • August 10, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • imc 104 ole miss

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  • IMC 104
  • IMC 104

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IMC 104 Final Ole miss
Earned Media - Mentions in media, shares, reposts reviews you try to make it happen but you
don't control it



What are the 4 Ps - product, price, promotion, place



What are the uncontrollable factors of marketing - competition, economic factors, social factors,
technology, regulatory/laws



Where does Imc fit into marketing - promotion (sweet spot)



What is IMC? - influencing how people feel about a brand



IMC encompasses... - advertising

public relations

direct marketing

sales promotion

personal selling

internet/social media/mobile

brand/price/packaging



why do journalism and IMC fit together? - They are both telling stories



What are the two types of research? - primary and secondary



You should always start with primary research. True or False? - False; secondary



What are the two types of primary research? - Quantitative and Qualitative

, What is Quantitative? - numbers



what is qualitative? - understanding why, motivations, meanings



what is a brand? - a way to distinguish one product or service from another



What does a good brand do? - Stand for something



What is brand positioning? - the image the brand has in the consumers minds



brand repositioning - The attempt to try to change a consumer's viewpoint of a specific brand.

What is the essence of Marketing - what do people want and how do you give it to them?



target maketing - the target of the IMC effort

rarely the target is everybody, not everyone wants the same things

resumes - don't include job objective, don't put GPA, no pics or hobbies, constituency across
media



What is the difference between ethics and laws? - ethics are moral principles and values

laws are enforceable in a court of law



What is a Unique Selling Point (USP)? - How you will stand out and what people will remember



What are public relations (PR)? - Non paid and must be newsworthy

utilizes free media to inform the public of a good/service



some ways to do PR - news release

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