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Inside LVMH Questions And Answers With 100% Correct Answers
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According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to talk to different customers through various channels while conveying the same message. - Agree A brand DNA is crucial for Maisons as it directly impacts: - - the product development - the communi...

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  • August 10, 2024
  • 13
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • inside lvmh

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Inside LVMH
According to Nina Cooper from Parfums Christian Dior, a key challenge in the omnichannel world is to
talk to different customers through various channels while conveying the same message. - Agree



A brand DNA is crucial for Maisons as it directly impacts: - - the product development

- the communication

- the retailing

- the organization



A commonly used definition of Sustainability is based on three pillars: maximizing simultaneously the
biological system goals, economic system goals, and social system goals. - True



A key stake and commitment of LVMH is to develop its talents in Retail. Those Talents represent at LVMH:
- More than the half of the employees worldwide



A key stake of the luxury retail is to offer exceptional customer experiences. - True



According to Anne Michaut from HEC Paris, what are the purposes of retail today? - - Magnifying
the product

- Celebrating the brand

- Nurturing client's emotion



According to Anne Michaut, select key principles of Luxury. - - Consumers have a range of
consumption motivations.

- Consumers tend to express their values through the brands they select.

- Brands can become powerful personal branding tools as they project clear and strong values.

- Brands can deliver higher perceived value to their customers by expressing their own values.

, According to Bain & Company, by 2030 and within the personal luxury goods market, the online sales will
represent... - 33% of the luxury sales



According to Bain & Company, by 2030, online sales will represent... - 33% of the luxury sales



According to Bain & Company, China will be the largest market for personal luxury goods in 2030. -
Agree



According to Bain & Company, the personal luxury goods market is expected to achieve an annual
growth rate of 1% until 2030. - False



According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is
to... - engage customers and make Veuve Clicquot the most desirable Champagne brand



According to Dana from Tiffany and Co., ensuring you have a diverse team in terms of skill set,
proficiencies, thought, behavior and even personality type is critical to boost innovation and creativity. -
Yes



According to Dana Naberezny, to boost innovation, you need to create an environment, process and
therefore a culture where people have trust and the resources to ideate. - Agree

A brand DNA is based on... - - Heritage

- Values



According to Erwan Rambourg the young generation of luxury buyers have transformed the luxury
industry in certain areas such as casualization, social media or values. - True



According to Nelly Mensah, LVMH is leveraging Emerging technologies. They include ... - -
Blockchain

- Web3

- 3D

- GenAI

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