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Inside LVMH Verified Questions And Answers With Verified Updates
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According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail model to a new global and omnichannel model. This traditional model was defined by: - a few stores in a limited number of cities in the world - a target of few privileged people who had physical ac...

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  • August 10, 2024
  • 17
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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Inside LVMH
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail
model to a new global and omnichannel model. This traditional model was defined by:



- a few stores in a limited number of cities in the world

- a target of few privileged people who had physical access to those stores

- the promotion of scarcity and exclusivity - - a few stores in a limited number of cities in the world

- a target of few privileged people who had physical access to those stores

- the promotion of scarcity and exclusivity



True or false: Consumers place a greater value on customized products because it answers their need for
uniqueness. - True

A brand DNA is based on...



- Heritage

- Positioning

- Values

- All of the above - Heritage & values



A key asset for Sephora branding is its rich and inclusive offer



Yes or No - Yes



About the customer experience: the COVID crisis has been an incredible accelerator of the shift from
transaction to personalized service



Yes

No - Yes

,According to Alice Litscher, what are the 3 steps of the creative processing?



- Concepting - Experimentation - Making

- Concepting - Making - Delivering

- Collecting - Experimentation - Making

- Collecting - Making - Delivering - Collecting - Experimentation - Making



According to Anne Michaut from HEC Paris, what are the purposes of retail today?



- Magnifying the product

- Celebrating the brand

- Nurturing client's emotion

- None of the above - - Magnifying the product

- Celebrating the brand

- Nurturing client's emotion



According to Bain & Company, online sales will represent, by 2025...



- 12% of the luxury sales

- 25% of the luxury sales

- More than 30% of the luxury sales - More than 30% of the luxury sales



According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is
to...



- develop relationships with the retailers

- engage customers and make Veuve Clicquot the most desirable Champagne brand

create new productsChampagne brand

, - create new products - engage customers and make Veuve Clicquot the most desirable
Champagne brand



According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer
engagement will probably come from the recent developments of non-fungible tokens



Yes

No - Yes




Among the following activities, which one(s) can you find in the Other Activities sector?



- Culture

- Art

- Lifestyle

- Hospitality - Culture

Art

Lifestyle

Hospitality



Among the followings, which ones are features of product superiority according to Anne Michaud from
HEC Paris?

Select several proposals



- Exceptional Design

- Basic raw materials

- Craftsmanship

- All of the above - Exceptional Design & craftsmanship

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