Exam (elaborations)
nonprofit communication test 2 (1).
nonprofit communication test 2 (1).
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nonprofit communication test 2Identification/ acquisition
Cultivation
Solicitation
Stewardship - ANS-Donor Cycle
who will you ask and what for? - ANS-Identification/ acquisition
building relationships, engaging the prospect and preparing to ask - ANS-Cultivation
recognition and continuing to engage donors
maintaining a long term relationship with donors - ANS-stewardship
ensure that donors know their gift is valued
appropriately recognize the gift
engage the donor - ANS-Effective Stewardship
corresponds with good relationship management practices
make them feel good so they'll do it again - ANS-Donor loyalty and Commitment
satisfaction with the quality of services provided by the fundraising team - ANS-biggest driver of
donor loyalty
75-85%- lower means stewardship problems - ANS-Successful annual donor renewal rates
Acknowledgment
Impact reporting
recognition
engagement - ANS-Basic Elements of Stewardship
-personalized
-mailed in a timely manner
-updated regularly
-first time donors receive special acknowledgement
-memorial and honorific gifts are acknowledged appropriately - ANS-Acknowledgment
annual fund reporting
current use/expandable reporting
endowed fund reporting
philanthropic/priority reports
Scholarship thank you letters etc.
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