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RTF305 Final Test Questions with Correct Answers
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RTF305 Final Test Questions with Correct Answers What is the cornerstone of property? - Answer-introduces key narrative elements - rules of the world - significant characters - conflicts - themes - aesthetic styles What is the cornerstone platform? - Answer-the platform or format through...

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  • August 19, 2024
  • 6
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • rtf305
  • rtf305 final test
  • rtf305 final test questions with correct answers
  • what is the cornerstone of property
  • what is the cornerstone platform

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RTF305 Final Test Questions with
Correct Answers
What is the cornerstone of property? - Answer-introduces key narrative elements
- rules of the world
- significant characters
- conflicts
- themes
- aesthetic styles

What is the cornerstone platform? - Answer-the platform or format through which the
cornerstone of the property is delivered
ex: property: a web series
platform: YouTube

Is the cornerstone of property the first expression of the property? - Answer-not always!

What is adaptation? - Answer-- retelling a story originally told using one medium in
another
- remaining as faithful to the original as possible

What is extension? - Answer-draws on the narrative elements of the original story
- doesn't need to be faithful to original
- doesn't introduce new story elements
- deepens the story world
- backstory, character development, etc

What is expansion? - Answer-broadens the story
- new parallel or companion narratives
- providing new perspectives/insights to the existing story
- developing new stories based on the original

What is transmedia marketing? - Answer-marketing a product via a story across multiple
media platforms

What was the class example of transmedia marketing? - Answer-BMW Films: The Hire
- web series of 8 short films at first
- once it was a success: comic books, DVD, contest/game, DirectTV

, What is "The Selfish Gene" meme definition? - Answer-a meme is a small cultural unit
of transmission (like a gene) which is spread from person to person by copying or
imitation

What are the properties of a meme? - Answer-longevity: last long enough to be
embedded in our thoughts
fecundity: replicate within a given amount of time
copy fidelity: collective agreement that it accurately represents the original

What is Shifman's definition of an internet meme? - Answer-- a group of digital items
sharing common characteristics of content, form, and/or stance;
- that were created with awareness of each other; and
- were circulated, imitated, and transformed via the internet by multiple users

What are the 4 Image Macros? - Answer-- demotivational posters (picture, text, black
background)
- LOL cats
- reactional images
- advice animals

what is meme marketing? - Answer-using memes to promote products, brands, etc

what are photo fad memes? - Answer-memes where you take a photo of yourself doing
something
- planking
- owling

what are hashtag meme elements? - Answer-- universality (relatable)
- timeliness (breaking news, politics, pop culture)
- personalization (inviting storytelling and personal takes)
- humor
- celebrities and influencers (a large following promotes fast spread and popularity)

what are video memes? - Answer-a popular clip that lures extensive creative user
engagement via:
- remix
- parody
- imitation
- mash ups

is a video meme the same as a viral video? - Answer-no, but sometimes yes.
sometimes viral video becomes a meme, but they are standalone

what is a viral video? - Answer-- a clip that spreads to the masses via digital word of
mouth mechanisms without significant change
- spreads rapidly person to person (like an epidemic)

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