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MKTG 3310 Ch 13 || with 100% Error-free Answers.
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  • MKTG 3310 Ch 13

Which of the following is a process of combining traditional marketing activities with activities on social media? correct answers Multichannel promotion strategy Which promotion element has relatively low cost, generally high credibility, and has a relatively difficult understanding of its effe...

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  • August 23, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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MKTG 3310 Ch 13 || with 100% Error-free Answers.
Which of the following is a process of combining traditional marketing activities with activities
on social media? correct answers Multichannel promotion strategy

Which promotion element has relatively low cost, generally high credibility, and has a relatively
difficult understanding of its effectiveness? correct answers Public relations

During which step of developing the promotion mix do marketers try to create awareness and
inform the market of a product and its benefits? correct answers When establishing
communication objectives

In which of the following budgeting techniques does an organization first define specific
communication goals and then tries to calculate what kind of promotion will be needed to meet
those goals? correct answers Objective-task method

Which type of advertising seeks to influence public opinion in areas that serve the public interest,
such as texting while driving? correct answers Advocacy

Which of the following types of advertising content is created when consumers discuss a product
using digital technology? correct answers Consumer-generated

What is advertising? correct answers Any nonpersonal communication from an identified
sponsor using the mass media

Which of the following describes the process whereby a receiver assigns meaning to a message?
correct answers Decoding

What is the first step in developing an advertising campaign? correct answers Understand the
target audience

What is the creative strategy? correct answers The process that turns a concept into an
advertisement

Which of the following is nonpersonal communication from an identified sponsor using the mass
media? correct answers Advertising

User-generated content (UGC) is __________. correct answers online consumer comments,
opinions, advice and discussions, reviews, photos, images, videos, podcasts, webcasts, and
product-related stories available to other consumers

What is the name for the process that marketers use to plan, develop, execute, and evaluate
coordinated, measurable, persuasive brand communication programs over time to target
audiences? correct answers Integrated marketing communication

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