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MKTG 3310 Exam 4 Wolter Auburn || with Errorless Solutions 100%.
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parts of the communication process correct answers sender encoding message media decoding receiver response feedback noise How do the parts of the communication process translate into marketing promotions? correct answers For the message to be effective, the senders encoding process must...

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  • August 23, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • parts of the communication process

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  • MKTG 3310
  • MKTG 3310

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MKTG 3310 Exam 4 Wolter Auburn || with Errorless
Solutions 100%.
parts of the communication process correct answers sender
encoding
message
media
decoding
receiver
response
feedback
noise

How do the parts of the communication process translate into marketing promotions? correct
answers For the message to be effective, the senders encoding process must mesh with the
receiver's decoding process.

The more the sender's field of experience overlaps with that of the receiver, the more effective
the message is likely to be.

What must marketers understand to communicate with customers? correct answers identify a
target audience
determine the communication objectives
design a message
choose the media outlet to send the message
select the message source
collect feedback

Explain why the KFC ad on Walking Dead could have been potentially troubling. correct
answers If the ad is followed by the wrong thing or if it is seen at an inconvenient time, it can
change the way people feel about the product or brand.

5 main categories of the promotion mix correct answers advertising
sales promotion
personal selling
public relations
direct and digital marketing

Advertising correct answers non-personal presentation

Advertising strengths correct answers can reach masses all over at low cost

enables seller to repeat message many times

large-scale says positive things about seller's size, popularity, and success

, Advertising weaknesses correct answers impersonal

lacks direct persuasiveness of salespeople

one-way communication with no prompt for response

expensive

Sales Promotion correct answers limited time offer on product

ex: BOGO

Sales Promotion strengths correct answers attract customer attention

engage customers

strong incentives to purchase

invite a reward and a quick response

Sales Promotion weaknesses correct answers effects can be short-lived

not as effective in building long-run brand preference and customer relationships

Personal Selling correct answers personal presentation of the firm's sales force for the purpose of
engaging customers, marketing sales, and building customer relationships

Personal Selling strengths correct answers most effective in certain stages of buying process

builds buyer preferences

one-on-one so they can assess each person's needs and characteristics

allows customer relationships

buyer feels greater need to listen and respond

Personal Selling weaknesses correct answers size of sales force is harder to change

expensive

Public Relations correct answers building good relationships with the company's consumers

publicity, good corporate image, handling unfavorable rumors

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