100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MKTG 3310 || with 100% Error-free Solutions. CA$16.51   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKTG 3310
  4.  
  5. MKTG 3310

Exam (elaborations)

MKTG 3310 || with 100% Error-free Solutions.
 6 views  0 purchase
  • Course
  • MKTG 3310
  • Institution
  • MKTG 3310

C correct answers 1) When a company identifies the parts of the market it can serve best and most profitably, it is practicing ________. A) concentrated marketing B) mass marketing C) market targeting D) segmenting E) differentiation C correct answers 2) What are the four steps, in order, t...

[Show more]

Preview 2 out of 14  pages

Document information

  • August 23, 2024
  • 14
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • c

Written for

  • MKTG 3310
  • MKTG 3310

Seller

avatar-seller
FullyFocus

Reviews received

Content preview

MKTG 3310 || with 100% Error-free Solutions.
C correct answers 1) When a company identifies the parts of the market it can serve best and
most profitably, it is practicing ________.
A) concentrated marketing
B) mass marketing
C) market targeting
D) segmenting
E) differentiation

C correct answers 2) What are the four steps, in order, to designing a customer-driven marketing
strategy?
A) market segmentation, differentiation, positioning, and targeting
B) positioning, market segmentation, mass marketing, and targeting
C) market segmentation, targeting, differentiation, and positioning
D) market alignment, market segmentation, differentiation, and market positioning
E) market recognition, market preference, market targeting, and market insistence

E correct answers 3) Through market segmentation, companies divide large, heterogeneous
markets into smaller segments that can be reached more ________ with products and services
that match their unique needs.
A) efficiently
B) effectively
C) intensely
D) indirectly
E) both A and B

B correct answers 4) Even though several options are available at any one time, there ________
to segment a market.
A) is one single best way
B) is no single way
C) is a most effective way
D) are limited ways
E) are four ways

A correct answers 5) Your firm has decided to localize its products and services to meet local
market demands. A good approach to use would be ________ segmentation.
A) geographic
B) benefit
C) end-use
D) customer
E) image

D correct answers 6) Pendergraff Pet Supplies divides the pet market according to the owners'
race, occupation, income, and family life cycle. What type of segmentation does Pendergraff
use?

, A) geographic
B) behavioral
C) lifestyle
D) demographic
E) psychographic

A correct answers 7) Through talking to numerous competitors at a regional trade show, you
learn that most of them use the most popular base for segmenting markets. What is it?
A) demographic
B) lifestyle
C) psychographic
D) behavioral
E) geographic

D correct answers 8) Demographic variables are so frequently used in market segmentation
because they ________.
A) create smaller segments
B) create more easily reached segments
C) do not involve stereotypes
D) are easy to measure
E) involve fewer attributes to consider

B correct answers 9) When Burger King targets children, teens, adults, and seniors with different
ads and media, it is practicing ________ segmentation.
A) geographic
B) age and life cycle
C) psychographic
D) behavioral
E) usage rate

B correct answers 10) Marketers must be careful to guard against ________ when using age and
life cycle segmentation.
A) underestimating
B) stereotyping
C) traditional marketing
D) cultural bias
E) gender bias

B correct answers 11) When Positive Image, Inc., caters to clothing, cosmetics, and toiletries
markets, it is most likely primarily using which type of segmentation?
A) age and life cycle
B) gender
C) behavior
D) psychographic
E) geographic

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller FullyFocus. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$16.51. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

84866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$16.51
  • (0)
  Add to cart