100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MKTG 3310 - Ch. 16 || Already Graded A+. CA$15.79   Add to cart
Quickly navigate to
Preview
  2.  
  3. MKTG 3310 - Ch. 16
  4.  
  5. MKTG 3310 - Ch. 16

Exam (elaborations)

MKTG 3310 - Ch. 16 || Already Graded A+.
 4 views  0 purchase
  • Course
  • MKTG 3310 - Ch. 16
  • Institution
  • MKTG 3310 - Ch. 16

Which of the following is NOT one of the four factors to consider as manufacturers develop their strategy for working with retailers? correct answers Identifying types of wholesalers Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________ strategy. correct a...

[Show more]

Preview 2 out of 7  pages

Document information

  • August 23, 2024
  • 7
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • which of the following is not one of the four fact

Written for

  • MKTG 3310 - Ch. 16
  • MKTG 3310 - Ch. 16

Seller

avatar-seller
FullyFocus

Reviews received

Content preview

MKTG 3310 - Ch. 16 || Already Graded A+.
Which of the following is NOT one of the four factors to consider as manufacturers develop their
strategy for working with retailers? correct answers Identifying types of wholesalers

Retailers that sell products in stores, catalogs, and on the Internet are using a(n) ________
strategy. correct answers omnichannel

Manufacturers and retailers develop their strategy by implementing the ______. correct answers
4 Ps

Manufacturers strongly consider where their __________ expect to find the products, because
those are exactly the stores in which they want to place their products. correct answers target
customers

When choosing retail partners, manufacturers look at all of the following EXCEPT _______.
correct answers number of advertising outlets

Estée Lauder would not choose to sell to CVS or Dollar General because ________. correct
answers its customers would not expect to shop at those stores for high-end cosmetics like Estée
Lauder

Generally, the _______ and ______ sophisticated the channel member, the less likely that it will
use supply chain intermediaries. correct answers larger; more

Which of the following is a likely result of companies being able to perform several of the
channel functions themselves? correct answers Greater efficiency

Firms decide the appropriate level of _______, which is the number of channel members to use
at each level of the marketing channel. correct answers distribution intensity

Most consumer packaged goods companies, such as Pepsi, Procter & Gamble, Kraft, and other
nationally branded products found in grocery and discount stores are examples of which level of
distribution intensity? correct answers Intensive

Some cosmetics firms limit distribution to a single select, high-end retailer in each region. This is
an example of _______ distribution. correct answers exclusive

The _______ distribution strategy relies on placing products with a few selected retail customers
in a geographic territory. correct answers selective

When supply is limited or a firm is just starting out, providing a(n) ________ territory to a retail
chain helps ensure enough inventory will be available to provide the buying public an adequate
selection. correct answers exclusive

, The idea behind a(n) _______ distribution strategy is that the more exposure a product gets, the
more sales it will generate. correct answers intensive

Stores that combine a supermarket with a full-line discount store are called _______. correct
answers supercenters

_______ like Costco and Sam's Club offer an irregular assortment of products, low service
levels, and low prices that often require membership for shoppers. correct answers Warehouse
clubs

General merchandise retailers include all of the following EXCEPT _______. correct answers
convenience stores

TJ Maxx, Marshalls, and Big Lots offer an inconsistent assortment of brand name merchandise at
a significant discount from the manufacturer's suggested retail price. They are examples of which
type of retailer? correct answers Off-price retailers

Home-care services such as lawn and garden maintenance, house cleaning, health care, personal
training, and meal preparation are all types of _______. correct answers service retailers

Developing a retail strategy using the marketing mix involves using all of the following
EXCEPT _______. correct answers process

_______ are developed by a manufacturer in conjunction with a retailer and sold exclusively at
that retailer's stores. correct answers Exclusive brands

An effort to communicate with consumers through wireless handheld devices such as cellular
phones is referred to as _______. correct answers m-commerce

When it comes to the marketing mix element of "place," what is a key ingredient for brick-and-
mortar retailers? correct answers Convenient locations

In addition to its regular retail outlets, Starbucks has stores in shopping malls, airports and
supermarkets. What element of the marketing mix does this represent? correct answers Place

Perhaps the greatest benefit offered by stores is the opportunity for customers to use _______.
correct answers all five of their senses to examine products

Salespeople can be particularly helpful when purchasing a(n) _______ product. correct answers
complex

Which of the following is NOT a benefit of shopping in traditional brick-and-mortar stores?
correct answers They have lower prices on most products.

Stores are the only major channel that accepts ______ payments, which is a benefit for some
consumers. correct answers cash

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller FullyFocus. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for CA$15.79. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

84866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
CA$15.79
  • (0)
  Add to cart