Exam (elaborations)
CPCA Quizes
Exam of 4 pages for the course CPCA at CPCA (CPCA Quizes)
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CPCA QuizesCategory Management was formally defined in the United States as the result of which joint
industry project? - ANS-ECR
What is the original category management process defined by the joint industry in the correct
sequence? - ANS-1. Category Definition
2. Category Role
3. Category Assessment
4. Category Scorecard
5. Category Strategies
6. Category Tactics
7. Plan Implementation
8. Category Review
What are some characteristics of a category with a convenience role? - ANS-- Average
household penetration
- Infrequent purchases within a store
- Average dollar sales
What are the category roles? - ANS-- Promoted
- Seasonal
- Destination
- Incremental
- Convenience
- Routine
What is a non-differentiated market coverage strategy? - ANS-A sales growth strategy where a
retailer ignores segmentation variables and go after the whole market with one brand.
Dollar Stores have begun to appeal to high income families in the United States and Canada.
Why is this happening? - ANS-Low prices on certain items and in some categories are important
to some high income families.
What is a Combined Performance Index (CPI)? - ANS-A combination of several metrics, such
as dollar sales and unit sales, which provide an overview of a product's true impact on a
category.
What is the formula for the Category Development Index - ANS-WRONG
What is the most effective way to analyze controlled store test results? - ANS-Analyze the test
results by breaking them out by "controlled stores" and "test stores" for proper understanding.
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