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ba 101 week 3 Questions & 100% Verified Correct Answers with complete solutions (Latest update
ba 101 week 3 Questions & 100% Verified Correct Answers with complete solutions (Latest update
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ba 101 week 3considering whether all of the benefits exceed all of the costs - ANS-Consumers calculate the
value of a product by
false - ANS-Distributed product development is producing a firm's product without the help of
other organizations
only one product - ANS-It is unusual for a company to sell ______
product differentiation - ANS-The creation of real or perceived product differences is called
______
convenience: milk
shopping: washing machines
specialty: orthopedic surgeons
unsought: burial services - ANS-Match the type of consumer products with the products and
services below
calculating the value of the product - ANS-When consumers look at all of the benefits of a
product and subtract all of the costs related to its purchase, they are
consumer; industrial - ANS-A computer kept at home for personal use is considered a(n)
______ good, whereas the same computer purchased for use in a business office is considered
a(n) ______ good
distributed product development - ANS-Handing off various parts of a firm's innovation process,
sometimes to companies in other countries, is called ______
to protect the goods inside - ANS-When opening a bag of potato chips the bag is much larger
than what is inside. The reason for this most likely has to do with which function of packaging
meet the competition
appeal to similar consumer markets
tailor their offerings more closely to consumer wants - ANS-Companies usually offer a product
line instead of just one product to
bundling - ANS-Grouping two or more products together and pricing them as a unit is called
______
call attention to product differences that appeal to the preferences of the target market -
ANS-Product differentiation is used to ______
, brand - ANS-A name, symbol, or design that identifies the goods or services of one seller or
group of sellers is called a
convenience: purchased often with little thought
shopping: time spent on comparison to substitutes
specialty: no substitute will do
unsought: unaware of product or not looking for it - ANS-Match the goods classifications with
the buyer behaviors shown below
xerox - ANS-What is an example of a current manufacturer's brand name that distributes its
products nationally?
computer - ANS-A product that could be both a consumer product or industrial product
depending on its use is a
equity - ANS-Brand ______ is the value a firm places on its brand name and associated
symbols
explaining the benefit of whats inside
giving a potential buyer a sense of price, value, and uses
attracting the buyers attention - ANS-Packaging serves several critical functions in the overall
success of a product. Some of these functions are
brand manager - ANS-Which person has direct responsibility for all aspects of a product line or
a brand including the marketing mix?
high - ANS-Grouping two or more products together and pricing them as a unit is called stacking
are too similar to competitors - ANS-A major reason why many new products fail is that they
a brand - ANS-McDonald's Golden Arches, Nike's Swoosh, and the Pillsbury Dough Boy all help
to distinguish these companies from their competitors. As such, they are examples of ______
national brand names - ANS-Xerox, Kodak, Sony, and Dell are all examples of ______
false - ANS-It doesn't take very many ideas to generate one commercial product
brand equity - ANS-The value of the brand name and associated symbols refers to ______
product screening - ANS-During __, a marketing manager should use such criteria as fit with the
firm's other products, profit potential, and marketability
product
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