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D377 Digital Marketing Foundations Questions & 100% Verified Correct Answers with complete solutions (Latest update

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D377 Digital Marketing Foundations Questions & 100% Verified Correct Answers with complete solutions (Latest update

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  • August 29, 2024
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  • 2024/2025
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  • d377 digital marketing foundations

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D377 Digital Marketing Foundations
Mobile marketing is a digital marketing strategy focused on reaching and engaging with a target
audience through mobile devices , such as smartphones and tablets - ANS-Mobile Marketing

Inbound marketing is a marketing approach that involves creating valuable content to attract ,
engage , and delight potential customers , ultimately leading them to make a purchase or take
desired actions . - ANS-Inbound Marketing

Content marketing is a marketing strategy that involves creating and distributing relevant ,
valuable , and consistent content to attract and engage a target audience , with the goal of
building trust and driving profitable actions . - ANS-Content Marketing

A conversion funnel , also known as a sales funnel , represents the various stages a potential
customer goes through before completing a desired action , such as making a purchase . -
ANS-Conversion Funnel

A Key Performance Indicator ( KPI ) is a measurable metric used to evaluate the success or
performance of a specific aspect of a business , marketing campaign , or project - ANS-Key
Performance Indicator ( KPI )

Cycle Definition : The buying cycle , or sales cycle , is the process that potential customer
through when making a purchasing decision , from initial awareness to the final purchase -
ANS-Buying Cycle

practice of optimizing a website or content to improve its visibility and ranking on search engine
results pages ( e.g. , Google ) to drive organic ( non - paid ) traffic . - ANS-Search Engine
Optimization ( SEO )

Pay Per Click PPC is an online advertising model where advertisers pay fee each time their ad
is clicked , typically used in search engine advertising and online display ads . - ANS-Pay Per
Click

Social Media Marketing is a digital marketing strategy that involves using social media platforms
to create and share content , engage with audiences , and achieve marketing goals . -
ANS-Social Media Marketing

Conversion Rate Optimization ( CRO ) is the process of optimizing a website or marketing
campaign to increase the percentage of visitors who take desired actions , such as making a
purchase or filling out a form . - ANS-Conversion Rate Optimization

, : A buyer persona is a detailed and semi - fictional representation of a business's ideal customer
, based on research and data , used to guide marketing and sales strategies - ANS-Buyer
Persona

Marketing Automation refers to the use of software and technology to automate repetitive
marketing tasks , such as email marketing , lead nurturing , and campaign management . -
ANS-Marketing Automation

: A content calendar is a strategic tool that helps plan , schedule , and organize content creation
and publication , ensuring consistency and alignment with marketing goals - ANS-Content
Calendar

Shareability refers to the likelihood or ease with which content ( e.g. , articles , videos , or social
media posts ) can be shared by users with their networks , increasing its reach and visibility . -
ANS-Shareability

Clickbait refers to content , usually in the form of headlines or thumbnails designed to attract
clicks by using sensational or misleading tactics , often resulting in disappointing or irrelevant
content . - ANS-Clickbait

consists of descriptive information about digital content , such as titles , tags , and descriptions ,
used by search engines and platforms to understand and categorize the content . -
ANS-Metadata

a prompt or instruction within content or marketing materials that encourages the audience to
take a specific action , such as signing up for a newsletter or making a purchase . - ANS-5. Call
to Action

A content audit is a systematic assessment of all existing content asse evaluate their quality ,
relevance , and performance , often used to inform content strategy - ANS-Content Audit

as split testing , involves comparing two versions ( A and B ) of a webpage , email , or ad to
determine which performs better in terms of user engagement or conversion rates . - ANS-7. A /
B Testing

a marketing strategy that aims to deliver content or ads to users based on their demonstrated
interests , behaviors , or search queries , often used to reach users further along the buying
cycle . - ANS-Intent Targeting

involve the study of individuals ' attitudes , values , beliefs , and lifestyles , helping marketers
better understand their target audience's motivations and preferences - ANS-Psychographics

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