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Marketing - Semester 1 Final Questions & 100% Verified Correct Answers with complete solutions (Latest update CA$11.48   Add to cart

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Marketing - Semester 1 Final Questions & 100% Verified Correct Answers with complete solutions (Latest update

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Marketing - Semester 1 Final Questions & 100% Verified Correct Answers with complete solutions (Latest update

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  • August 29, 2024
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  • 2024/2025
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Marketing - Semester 1 Final
Which economic utility increased when fast food restaurants began accepting credit cards? -
ANS-Possession utility

What does a miniature golf business provide to its customers? - ANS-A service

When Angela checked out of her hotel, she completed a research form rating the hotel's
service. This is an example of ____. - ANS-Marketing information management

Jared asked his mom to buy him Coco Puffs after watching a TV commercial. To what group
does he belong? - ANS-A consumer market

(T/F) Time utility involves having a product available at a certain time of day or year. - ANS-True

(T/F) Selling exercise equipment through catalogs mailed to gym members and other athletes is
an example of place utility. - ANS-True

(T/F) A marketing concept includes information such as ethnic background, age, income level,
and geographic location. - ANS-False

(T/F) People who share similar needs and wants and can purchase a company's products make
up a market. - ANS-True

(T/F) Information regarding ethnic backgrounds and household income facilitates market
segmentation. - ANS-True

(T/F) A SWOT analysis analyzes a company's strengths, weaknesses, options, and threats. -
ANS-False

(T/F) Political issues involve changes in laws and regulations. - ANS-True

(T/F) Businesses can use database technology to provide products to a specified target market.
- ANS-True

According to the text, which U.S. ethnic population is declining, relative to other ethnic
populations? - ANS-Caucasian

Music Stand wants to send catalogs to music teachers and dancers. What type of data would be
helpful in this endeavor? - ANS-Psychographics

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