Exam (elaborations)
Intro To Business (10.2 and 10.3)
Intro To Business (10.2 and 10.3)
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Intro To Business (10.2 and 10.3)the activity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large -
ANS-Marketing (1/2)
determining and satisfy customer needs - ANS-Marketing (2/2)
1. coming up with a product and defining its features and benefits
2. setting price
3. identifying its target market
4. marking potential customers awareness
5. managing relationships with customers after its been delivered - ANS-Roles of Marketing
basic philosophy of satisfying customer needs while meeting organizational goals to achieve
business success - ANS-Marketing Concepts
1. find out what potential customers needs
2. develop products to meet those needs
3. engage the entire organization in efforts to satisfy - ANS-Marketing Concepts Examples
plan for selecting a target market and creating pricing, promoting, and distributing products that
satisfy customers - ANS-market strategy
1. selecting target market
2. developing your marketing mix and implement strategies for creating, pricing, promoting, and
distributing products to satisfy customers - ANS-market strategy examples
interested, access, buy - ANS-target market should be _________ in the products, have
_________ to it, and have means to _____ it
buyers who want product for personal use - ANS-consumer market
buyers who want product for use in marking other products
ex. a bakery buying blueberries who'll use it for their baked goods - ANS-industrial market
groups of potential customers with common characteristic that influence buying decisions -
ANS-market segments
divides market into groups like age, income, occupation
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