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LVMH CERTIFICATION (
LVMH CERTIFICATION (
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LVMH CERTIFICATIONCHAUMET - ANS-Which of these Maisons is the oldest?
Constant innovation
Personalization of relationships
Transforming shopping in a unique experience - ANS-What are the key drivers for Selective
Retailing Maisons?
LOEWE - ANS-Which Fashion House within the Group was founded in 1846?
More than 6,000 stores - ANS-How many stores does LVMH manage?
Centralized Organization - ANS-LVMH Operating Model has six pillars. Which one is not
correct?
213,000 employees out of which 71% are women - ANS-How many employees work at LVMH
and how many are women?
More than 75 - ANS-How many Maisons are part of the LVMH Group?
Fashion and Leather goods - ANS-Which business sector at LVMH generated the highest share
of revenues in 2023?
Officine Universelle Buly - ANS-Which Maison of the Perfumes & Cosmetics division is the
oldest?
Domaine des Lambrays (oldest) & Eminente (youngest) - ANS-Which is the oldest wine estate
and youngest brand in the Wines & Spirits division?
Main Characteristics:
Rarity: Luxury products are often rare.
Quality: Luxury products are designed with high quality and craftsmanship.
Price: Luxury products are often expensive and can be perceived as status symbols.
Exclusivity: Luxury brands are often exclusive, and customization can be an advantage over
mainstream brands.
Heritage: Luxury brands can create associations with dream values like authenticity and
credibility.
Brand identity: Luxury brands often have a strong brand identity and image.
Customer service: Luxury brands often offer exceptional customer service.
What makes LVMH unique:
, Creativity and innovation
Acquisition strategy
LVMH has a history of acquiring well-regarded brands instead of starting from scratch.
Quality
LVMH's Maisons, or brands, are known for their high standards and attention to detail, and they
strive to continually improve their products and services.
Diversification
LVMH is th - ANS-What are the main characteristics of the Luxury Industry, and what makes this
sector unique?
evolving consumer preferences, technological advancements, and sustainability. -
ANS-According to you, what are the According to you, what are the three most important factors
influencing the future of Luxury?
1. Quality- referring to the long lasting characteristics of luxury goods, and to their design and
aesthetic appeal, but also to the craftsmanship
2. Scarcity- luxury brands go beyond mere rarity of ingredient or craft - adding qualitative rarity,
with limited editions and collections
example- a special blend of Cognac in a flask specifically designed for the occasion, and made
of noble material.
3. Delivering experiential rewards- luxury needs to be loaded with positive emotions and
powering brand associations to ignite an emotional connection
examples- blue box at tiffany
4. Signed by brands - beyond product artistry, the brand signature, symbol of distinction and
status, also is an essential element of luxury-- and beyond the logo, all iconic elements
participate to the symbolic dimensions of luxury; it may be a pattern, a color, a design, raw
material, anything that is sufficiently proprietary to be recognize - ANS-7 essential
characteristics that help measure the "luxuriousness" of an offering.
- sustainability
- new customer expectations
- innovation
- digital transformation and the omnichannel
- china: a leading market - ANS-major stakes shaping the future
is a client-centric approach aimed at providing a consistent, qualitative, and seamless customer
experience across all channels and geographies. - ANS-Omnichannel
is cross-functional collaboration and full integration of each Maison's assets (including inventory,
capabilities, tools & systems, data, processes,...) - ANS-The key to obtaining this synchronicity
- Omnichannel is a client-centric approach aimed at providing a consistent, qualitative, and
seamless customer experience across all channels and geographies.
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