Exam (elaborations)
Restaurant marketing and hospitality chapter 3 review
Restaurant marketing and hospitality chapter 3 review
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Restaurant marketing and hospitality chapter 3review
Saturday night sales records generated by an establishment's POS system. - ANS-Which is an
internal source of marketing environment-related data?
Yearly establishment sales projections published by the National Restaurant Association. -
ANS-Which is a secondary source of marketing environment-related data?
information that will be obtained from an as yet unwritten guest survey. - ANS-Which is a
primary source of marketing environment-related data?
the payment made for a birthday dinner eaten out with friends. - ANS-What is an example of a
purchase made from a customer's discretionary income?
the closing of a very large nearby manufacturing plant. - ANS-What event would have significant
negative economic impact on an establishment's market conditions?
implementation of a local ordinance banning the use of trans fats in cooking certain food. -
ANS-which government action would affect the legal environment in which an establishment
operates?
a new produce supplier starting a business in the area. - ANS-Which activity would directly
affect the vendor environment within which establishments operate?
the town's market size for restaurant meals will increase. - ANS-A small town has just
announced that a major manufacturer will be building a plant nearby that will employee 2,000
new workers. when the plant is built and operating, what will be its likely impact?
senior citizen's 10 percent discount on early bird meals purchased weekdays between 4 and
6p.m. - ANS-which internal promotion targets customers based on a specific demographic?
Tech-savvy customers. - ANS-The manager of a pizza operation wants to develop an iphone
application for her take out pizza business. which Characteristic would describe the customer
she is targeting?
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