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MGT 241 Ball State Ch 8 Quiz Questions & 100% Verified Correct Answers with complete solutions (Latest update CA$11.51   Add to cart
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MGT 241 Ball State Ch 8 Quiz Questions & 100% Verified Correct Answers with complete solutions (Latest update

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MGT 241 Ball State Ch 8 Quiz Questions & 100% Verified Correct Answers with complete solutions (Latest update

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  • August 29, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
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  • mgt 241 ball state ch 8 quiz

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MGT 241 Ball State Ch 8 Quiz
Bootstrap - ANS-____________ marketing strategies are unconventional, low-cost, creative
marketing strategies designed to give small companies an edge over their larger, richer, more
powerful rivals.

the customer - ANS-What is the primary focus of a small​company's marketing​plan?

4 - ANS-The average company in the US spends _____ percent of its sales on marketing
efforts.

By 2020, Baby Boomers' spending will increase dramatically, driving the U.S. economy forward -
ANS-Which of the following statements about the U.S. population and its characteristics is
false?

Individualized (one-to-one) - ANS-​__________ marketing involves gathering data on individual
customers and developing a marketing program designed to appeal to their particular​needs,
tastes, and preferences.

Demographics - ANS-The study of important population characteristics, such as age, income,
education, race, and others is called

Primary - ANS-Which type of market research is data that an entrepreneur collects himself or
herself; for example, from a survey of potential customers, and then analyzes?

Secondary - ANS-Which type of market research relies on data that has already been compiled
and is available, often at a reasonable cost or even free?

Data mining - ANS-Effective marketing requires access to important information about a​
company's customers.​________ is a process in which computer software that uses statistical​
analysis, database​technology, and artificial intelligence finds hidden​patterns, trends, and
connections in data so that business owners can make better marketing decisions.

survey of existing customers' views about a new product line that an entrepreneur is considering
selling. - ANS-Which of the following market research tools is an example of primary research?

Publicity - ANS-Any commercial news covered by the media that boosts sales but for which a
small company does not pay is called:

mission statement + entrepreneur's personal passion + customer demographics = ideal cause -
ANS-The "formula" for a business to identify the right cause to support is:

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