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Sports Marketing Midterm (1) Questions & 100% Verified Correct Answers with complete solutions (Latest update

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Sports Marketing Midterm (1) Questions & 100% Verified Correct Answers with complete solutions (Latest update

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  • August 29, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • sports marketing midterm 1

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Sports Marketing Midterm
Sport marketing research - ANS-The collection and analysis of information about sport
consumers, market niches, and the effectiveness of sport marketing initiatives is called

Create a marketing plan - ANS-Which of the following is NOT a stage in the sport marketing
research process?

Defining the problem - ANS-The most important part of the sport marketing research process is

Pluralistic research is the collection and analysis of information that defines the interaction
between groups of sport consumers - ANS-Which of the following statements is not true?

Experiments - ANS-Which of the following is NOT an exploratory source of information?

Surveys - ANS-The most common collection method for primary data is

Multiple category - ANS-Multiple choice questions are considered as what type of a response
format?

Compelling the respondent to exaggerate their answer - ANS-When designing a questionnaire,
which of the following should never be done?

Standard error - ANS-Which of the following are NOT descriptive statistics that are used to
analyze

The point-of-sale system - ANS-The sport marketing information system is made up of three
main subsystems. Which of the following does not belong?

The internal reports system - ANS-The information system used by sport marketing
professionals to examine the internal operations of the sport organization is known as

To produce internal reports that provides sport marketing professionals with more
comprehensive information at their fingertips by providing instant access to information about
their prospects and customers. - ANS-A point-of-sale (POS) system is used

Give the cardholder the upper hand or an advantage in being selected for on-field promotions. -
ANS-Data mining conducted by a baseball team using a fan-loyalty reward card does all of the
following, except

Physical self - ANS-Personality is the unique and personal psychological characteristics of an
individual which reflects how they respond to their social environment. It is made up of elements
of self-concept, which includes all of the following, except

, Classical conditioning - ANS-The process of using an existing relationship between a stimulus
and response to bring about the learning of the same response to a different stimulus is called

Motivation, attitude, perception - ANS-Other than personality, what are three other individual
factors that sport marketing professional must consider when trying to understand consumer
behavior?

Culture, subculture, cross-culture - ANS-Which of the answers below define the following in the
correct order?

Social setting - ANS-As a result of the importance of understanding the various reference
groups within a target market, what external factor is the most direct concern of the sport
marketer professional?

perception - ANS-The way sport consumers see the world around them is called

individual - ANS-Perception is an _____________ factor affecting sport consumer behavior

reference groups - ANS-Which of the following is MOST important to the professional sport
marketer?

virtual - ANS-Which of the following is NOT a type of reference group?

the family - ANS-According to Schwarz et al, the textbook authors, which of the following is the
MOST powerful reference group in today's society?

Participants
Spectators
Multiple reference groups - ANS-Which are the major groups to which sport consumers belong
that interest professional sport marketers?

servicers - ANS-Which of the following is NOT one of the roles in the family decision-making
process?

initiator - ANS-A boy in a family asking for tickets to a baseball game would be an example
which family decision-making role?

problem solving - ANS-Which of the following is not a reason that people consume sport?

attitudes, feelings, and emotions around sport - ANS-Affective refers to the kind of involvement
that includes

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