Exam (elaborations)
Web Analytics Questions & 100% Verified Correct Answers with complete solutions (Latest update
Web Analytics Questions & 100% Verified Correct Answers with complete solutions (Latest update
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Web AnalyticsFalse - ANS-Web analytics deals exclusively with things that affect online business outcomes.
False - ANS-Time on site reported by Google Analytics equals the exact amount of time an
individual spent on a website during a browsing session.
True - ANS-Which success metrics are the most important to a business depends on the
business' goals.
False - ANS-We can conclude from the statement "This website achieved 5,000 daily visits
during the last year" that the website must be doing well.
True - ANS-Time on page is specific to a webpage, whereas time on site is for an entire website
False - ANS-The more metrics a company tracks, the better.
True - ANS-To interpret data, we need to know how they are measured.
False - ANS-Revenue per click equals the e-commerce value generated from each click.
True - ANS-Behavioral targeting targets marketing messages at consumers based on their
actions/behaviors.
False - ANS-A "return on advertising spending" (ROAS) metric above 0 indicates a profitable
advertising campaign.
True - ANS-Email campaigns rely on link tagging to correctly track user visits to the website as a
result of the emails.
True - ANS-In email campaigns, consumers' sharing actions are often difficult to capture
accurately.
False - ANS-In organic and paid search metrics, the larger the number for the ad position, the
better exposure the ad gets. For example, an ad with an average ad position of 2 will be less
visible than an ad with an average ad position of 6.
False - ANS-The number of followers is the most important metric for measuring a business's
success in a social media channel.
False - ANS-A low delivery rate for an email promotional campaign indicates that the
promotional campaign is not very attractive.
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