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MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+ CA$13.66   Add to cart
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MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+
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MARK 3000 - Chapters 2,8,13 - Grantham UGA Questions and Answers | Latest Update | 2024/2025 | Rated A+ What is the difference between a tactical and strategic marketing plan? A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals. How do seasonal t...

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  • September 3, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mark 3000 chapters 2813 grantham uga questio

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MARK 3000 - Chapters 2,8,13 - Grantham
UGA Questions and Answers | Latest
Update | 2024/2025 | Rated A+
What is the difference between a tactical and strategic marketing plan?


✔✔ A tactical plan focuses on short-term actions, while a strategic plan outlines long-term goals.




How do seasonal trends affect marketing strategies?


✔✔ They influence promotional activities and product offerings based on seasonal demand.




What is a buyer persona?


✔✔ A semi-fictional representation of an ideal customer based on research and data.




How does a company use demographic information in marketing?


✔✔ To tailor marketing campaigns to specific age groups, income levels, and other demographic

factors.




What is the role of experiential marketing?


✔✔ To create memorable experiences that engage consumers and enhance brand connection.


1

,What is a marketing channel?


✔✔ The path through which a product or service moves from producer to consumer.




How does competitive intelligence benefit a business?


✔✔ By providing insights into competitors' strategies and market positioning.




What is the purpose of a market opportunity analysis?


✔✔ To identify and evaluate potential areas for business growth.




How can social media be leveraged for brand building?


✔✔ By engaging with audiences and creating content that enhances brand visibility and

reputation.




What is the role of a product’s packaging in marketing?


✔✔ To attract customers, provide information, and differentiate the product from competitors.




What is the purpose of a customer satisfaction survey?


2

, ✔✔ To gather feedback on customer experiences and identify areas for improvement.




How can a company use behavioral data in marketing?


✔✔ To tailor marketing efforts based on customers' actions and purchase history.




What is a marketing niche?


✔✔ A specialized segment of the market with unique needs or preferences.




How does a business measure brand equity?


✔✔ By assessing the brand’s value based on customer recognition, loyalty, and perceived

quality.




What is the significance of a sales pipeline?


✔✔ To track the stages of the sales process and manage potential leads and opportunities.




How does influencer marketing impact consumer trust?


✔✔ By leveraging the credibility of influencers to build trust and promote products.




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