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IMC Test 3 (Chapter 9) | Questions and Answers
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IMC Test 3 (Chapter 9) | Questions and Answers Social Media is: A) the utilization of social media and/or social networks to market a product, company, or brand. B) a social structure of individuals and/or organizations that are tied together in some manner. C) a website that focuses on a specifi...

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  • September 3, 2024
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • imc test 3 chapter 9
  • imc test 3
  • imc test
  • imc

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  • IMC

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IMC Test 3 (Chapter 9)


Social Media is:

A) the utilization of social media and/or social networks to market a product, company,
or brand.
B) a social structure of individuals and/or organizations that are tied together in some
manner.
C) a website that focuses on a specific interest, hobby, or demographic group.
D) any digital tool or venue that allows individuals to socialize on the web.

A social network is:

A) the utilization of social media and/or social networks to market a product, company,
or brand.
B) a social structure of individuals and/or organizations that are tied together in some
manner.
C) a website that focuses on a specific interest, hobby, or demographic group.
D) any digital tool or venue that allows individuals to socialize on the web.

Social media marketing is:

A) the utilization of social media and/or social networks to market a product, company,
or brand.
B) a social structure of individuals and/or organizations that are tied together in some
manner.
C) a website that focuses on a specific interest, hobby, or demographic group.
D) any digital tool or venue that allows individuals to socialize on the web.

The utilization of social media and/or social networks to market a product, company, or
brand is:

A) social media marketing.
B) social media.
C) a social network.
D) social bookmarking.

A social structure of individuals and/or organizations that are tied together in some
manner is:

A) social media marketing.
B) social media.
C) a social network.
D) social bookmarking

, Any digital tool or venue that allows individuals to socialize on the web is:

A) social media marketing.
B) social media.
C) a social network.
D) social bookmarking.

Any digital tool or venue that allows individuals to socialize on the web is:

A) social media marketing.
B) social media.
C) a social network.
D) social bookmarking.

Niche social networking sites:

A) focus on a specific interest, hobby, or demographic group.
B) are broadly based and are designed to appeal to all demographics.
C) focus on developing business relationships.
D) allow individuals to share bookmarks of websites

Social bookmarking sites:

A) focus on a specific interest, hobby, or demographic group.
B) are broadly based and are designed to appeal to all demographics.
C) focus on developing business relationships.
D) allow individuals to share bookmarks of websites.

Facebook would be classified as a ________ site.

A) social bookmarking
B) niche social networking
C) social communication
D) general social networking

Skip actively participates in hunting and fishing social networks. These networking sites
would be considered ________ sites.

A) social bookmarking
B) niche social networking
C) social communication
D) general social networking

Approximately two-thirds of internet users have a profile on:

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