Exam (elaborations)

WGU D077 Questions & 100% Correct Answers

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Course
WGU D077

Institution
WGU D077

Primary marketing research technique that explores the impact of one or more factors, such as the comparison of two marketing campaigns :~~ experimental research Automatic, low-involvement purchase decision process based on limited information or information gathered in the past :~~ routin...

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Uploaded on September 9, 2024
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wgu d077 questions 100 correct answers
primary marketing research technique that explores

Institution WGU D077
Course WGU D077

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1 | P a g e | © copyright 2024/2025 | Grade A+

WGU D077 Questions & 100% Correct
Answers
Primary marketing research technique that explores the impact of one or more

factors, such as the comparison of two marketing campaigns

✓ :~~ experimental research

Automatic, low-involvement purchase decision process based on limited

information or information gathered in the past

✓ :~~ routine problem-solving

Identify the SWOT in this situation: New government policies will help the

company in the future

✓ :~~ external opportunity

Personal Selling is the personal aspect of the Promotion "P" in the marketing mix,

briefly discuss how you think Personal Selling is part of both Marketing and Sales.

Master01 | September, 2024/2025 | Latest update

, 2 | P a g e | © copyright 2024/2025 | Grade A+

✓ :~~ The salesperson extends the relationship that was established through

marketing efforts and makes a personal connection with you. If you have a

good experience, your relationship with the company gets even better, and

you are more likely to shop there again and tell your friends. In addition to

closing the sale (when the customer purchases the product or service), the

salesperson has a very important role in the marketing process. Because the

salesperson (in the store, online, or on the phone) is a primary touch point

and a personal interaction with the customer, the salesperson is the brand

in the eyes of the customer.

Define the 4 key trends in Personal Selling

✓ :~~ Technological advances and the internet are providing additional

means for customers and salespeople to interact. Adaptive selling is a trend

in personal selling that focuses on understanding the customer's social style

and adapting your approach to it.I ntegrated marketing communications

(IMC) supports sales by immersing customers in communications with the

brand using different touchpoints. Artificial intelligence is allowing sales to

reach a new level of customized messaging.

Which attribute represents qualitative research?

✓ :~~ Exploring ideas, perceptions, and behaviors in depth

Master01 | September, 2024/2025 | Latest update

, 3 | P a g e | © copyright 2024/2025 | Grade A+

Which growth strategy utilizes new markets with existing products using the

strategic opportunity matrix?

✓ :~~ Market development

What are the four social styles in the social style matrix?

✓ :~~ analytical, driver, amiable, and expressive.

A marketing experiment where two variants of a campaign are tested to see which

one is most effective

✓ :~~ A/B testing

Using social styles to customize a sales approach to the specific customer

✓ :~~ Adaptive selling

Positive, negative, or ambivalent evaluation of people, objects, event, activities,

ideas, or anything else in the environment

✓ :~~ attitudes

Characteristics that define a product and will influence the customer's purchase

decision

✓ :~~ attributes

Master01 | September, 2024/2025 | Latest update

, 4 | P a g e | © copyright 2024/2025 | Grade A+

Style of handling conflict with little empathy or self-interest

✓ :~~ Avoidance

Planning tool which uses a quadrant to map the strategic position of a business

brand based on the brand's market share and the market's growth potential

✓ :~~ BCG Matrix

Voluntary and intentional refusal to buy products from a certain person, company,

or country for ethical or political reasons

✓ :~~ boycott

One of the drivers of customer equity, based on how the customer assesses the

value of the brand

✓ :~~ brand equity

The unique identity and associations of a company, often captured in a design,

sign, symbol, or words that identify a product and differentiate it from

competitors

✓ :~~ brand

Expansions and contractions in the level of economic activities (business

fluctuations) around a long-term growth trend

Master01 | September, 2024/2025 | Latest update

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