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MNM3709 ASSIGNMENT 2 SEMESTER 2 2024
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  • Strategic Marketing (MNM3709)
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MNM3709 Assignment 2 Semester 2 2024 - DUE 11 September 2024 ;100 % TRUSTED workings, Expert Solved, Explanations and Solutions. For assistance call or W.h.a.t.s.a.p.p us on ...(.+.2.5.4.7.7.9.5.4.0.1.3.2)........... QUESTION 1 [10 MARKS] As the market becomes increasingly competitive, Ocean Baske...

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  • September 10, 2024
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MNM3709
ASSIGNMENT 2 SEMESTER 2 2024
UNIQUE NO.
DUE DATE: 11 SEPTEMBER 2024

, MNM3709

Assignment 2 Semester 2 2024

Unique Number:

Due Date: 11 September 2024

Strategic Marketing

Question 1

Pure Loyalty Strategy

Ocean Basket can introduce a loyalty card program that rewards customers with points
for each purchase. These points can be accumulated and redeemed for discounts, free
meals, or exclusive offers. This creates a sense of value and incentivizes repeat visits.
For example, after spending R500, a customer could receive a 10% discount on their
next meal. By rewarding customers consistently, Ocean Basket strengthens customer
retention and encourages diners to return, fostering long-term loyalty.

Push Loyalty Strategy

Ocean Basket can use SMS or email campaigns to send personalized promotions or
discounts to customers, especially during special occasions like birthdays or holidays.
For instance, sending a 15% discount voucher for a customer’s birthday encourages
them to celebrate at Ocean Basket. This pushes customers to visit the restaurant more
frequently, boosting both satisfaction and loyalty through personalized engagement.

Pull Loyalty Strategy

Ocean Basket could host exclusive events such as seafood tasting nights or cooking
workshops for loyalty members. This attracts customers by offering them unique
experiences that are not available to the general public. For example, a “Chef’s Special
Night” where customers can interact with chefs while enjoying exclusive dishes can
enhance their emotional connection to the brand, encouraging them to visit more often.

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