Exam (elaborations)

PUR 4000 – |162 Test 2 Public Relations Quiz Questions Correctly Answered|2024

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PUR 4000

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PUR 4000

As part of a crisis communication strategy, you have been asked to set up a "public information center." Which of the following criteria does NOT apply? - ️️It should be set up as soon as a crisis happens and closed when not needed. Checks of museum floor tile wear patterns, library check-out ...

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pur 4000 test 2 public relations

Institution PUR 4000
Course PUR 4000

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PUR 4000 – 162 Test 2 Public Relations
Quiz Questions
As part of a crisis communication strategy, you have been asked to set up a "public information center."
Which of the following criteria does NOT apply? - ✔ ✔ It should be set up as soon as a crisis happens
and closed when not needed.

Checks of museum floor tile wear patterns, library check-out records, and agency appointment records
are examples of which one of the following? - ✔ ✔ Indirect or unobtrusive measures

Communication is the reciprocal process of exchanging messages designed to inform, __________, or
instruct. Which of the following completes the statement? - ✔ ✔ persuade

Denotative meaning refers to the generally accepted dictionary meaning of a word. According to the
text, connotative meaning refers to which one of the following? - ✔ ✔ Meaning attributed to a word
based on experience and background

Early notions of mass communication viewed mass society as both passive recipients of media messages
and vulnerable to being manipulated. Which best describes current thinking? - ✔ ✔ Active receivers
are not uniformly affected by mass communication messages.

Effective encoding and decoding of messages requires which one of the following? - ✔ ✔ overlap of
commonness

Employee communication happens in specific business and regulatory contexts. As public relations
director for Groceries R Us, you must do which of the following in the United States? - ✔ ✔ Hang
posters listing worker safety standards from the Occupational Safety and Health Administration

Employee communication has several purposes. Which one of the following purposes serves to help
employees "understand and internalize the organization's culture and values"? - ✔ ✔ acculturating
employees

Evidence showing the extent to which people think others share their opinions indicates which one of
the following dimensions of public opinion? - ✔ ✔ social support

For the most influential citizens and leaders in government and industry, which one of the following is a
daily habit? - ✔ ✔ reading at least one daily newspaper

For which one of the following, should you include only one side of an argument? - ✔ ✔ If receivers
already agree with your position.

How can you ensure that research results will be accepted by senior management and used to manage
public relations? - ✔ ✔ all of the above*

, A "SMART" objective reflects all of the following EXCEPT which one? - ✔ ✔ radical

A helicopter operated by a metropolitan police department crashes, injuring the two policemen aboard
and damaging a home. It crashes in a minority neighborhood, prompting speculation that this is yet
another example of the oft-repeated charge that the police department does most of its patrolling in
that community. Which of the following is the best way of handling this crisis? - ✔ ✔ none of the
above*

A practitioner's "working theory" represents which one of the following? - ✔ ✔ an idea of what has
to be done to achieve a desired outcome

A survey question asking people whether they "strongly agree," "agree," "disagree" or "strongly
disagree" is measuring which of the following two dimensions of public opinion? - ✔ ✔ direction and
intensity

A word may have emotional or evaluative meanings beyond its dictionary definition. This refers to which
one of the following? - ✔ ✔ connotation

According to the text, organizational publications offer many advantages. Which of the following is NOT
one of these? - ✔ ✔ they give sponsoring organizations a means of uncontrolled communication

Agenda-building theory examines who is building the agenda of the media. So far, research shows media
agenda-builders tend to be which of the following? - ✔ ✔ politicians, elected officials, public
relations practitioners (a, b, and c)

Although the number of daily newspapers continues to decline, what percentage of adults read a daily
newspaper, either in print or online? - ✔ ✔ approximately 45%

An organization holding which one of the following "worldviews" tends to retain decision-making power
and only reluctantly incorporates public input or makes internal changes? - ✔ ✔ asymmetrical

An organization's most important relationships are those with: - ✔ ✔ employees and their
supervisors

As discussed your textbook, what does "SEO" stand for? - ✔ ✔ Search-Engine Optimization - Public
relations practitioners use SEO to make sure that their organization's website comes up when
stakeholders search for the company online.

Hyman and Sheatsley identified several factors that contribute to public information campaign failure.
Which one of the following is NOT a reason why campaigns fail? - ✔ ✔ People are generally already
interested in public issues.

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