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Case study practice
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- BBB4M
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- 12th Grade
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Company: AppleProduct line of Apple: iphones, ipads, mac laptops, airpods, ipods and apple watches.
Headquarters: Cupertino, California (Maps, 2022)1.
Countries that have Apple stores: The headquarters of Apple is in California, United states.
There are offices in Austin United states, Sydney Australia, Toronto Canada and Paris France
(Craft, 2022) 2. Apple also has retail stores all around the world in countries such as Spain,
Mexico, Turkey, United Kingdom and more (Apple, 2022)3.
How has Apple changed due to globalization? The company has retail stores in 16 nation states,
Apple also has 126 nation states that access their stores online. Due to this feature, Apple has
made their online stores available in many different languages to help people. These features
would help Apple gain more customers. Apple has also created a feature called “Voice over”,
this feature translates content on the screen to 20 different languages, this would again gain trust
and customers. Apple also helps countries which have their retail stores/offices. All of these
features made Apple a bigger company than what it started with (Uniquewritersbay, 2017)4.
Has it expanded or reduced operations in some way? Why? Has its basic product line changed as
a result of elements of globalization? The company has retail stores in 16 nation states, Apple
also has 126 nation states that access their stores online. Due to this feature, Apple has made
their online stores available in many different languages to help people. These features would
help Apple gain more customers. Apple has also created a feature called “Voice over”, this
feature translates content on the screen to 20 different languages, this would again gain trust and
customers. Apple also helps countries which have their retail stores/offices. All of these features
made Apple a bigger company than what it started with (Uniquewritersbay, 2017)5.
1
Apple maps. “Apple park.” Apple maps, 2022
Apple Park · Apple Maps
2
Craft. “Apple headquarters and office locations.”Craft, 2022
Apple Corporate Headquarters, Office Locations and Addresses | Craft.co
3
Apple.com. “Apple retail stores.”Apple.com, 2022
Store List - Apple Store - Apple
4
Unique writer's bay. “How Technological Changes and Globalization have Influenced Apple
Inc.”Unique writers bay, April 6 2017
How Technological Changes and Globalization have Influenced Apple
Inc. (uniquewritersbay.com)
5
Unique writer's bay. “How Technological Changes and Globalization have Influenced Apple
Inc.”Unique writers bay, April 6 2017
How Technological Changes and Globalization have Influenced Apple
Inc. (uniquewritersbay.com)
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