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GOOGLE ANALYTICS CERTIFICATION EXAM TEST BANK 90+ QUESTIONS WITH 100% CORRECT ANSWERS UPDATED

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GOOGLE ANALYTICS CERTIFICATION EXAM TEST BANK 90+ QUESTIONS WITH 100% CORRECT ANSWERS UPDATED What Google Analytics AdWords report can show which bid adjustments resulted in higher conversions? Campaigns Keywords Bid Adjustments Destination URLs - Answer-Bid Adjustments If default Go...

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Document information

  • September 14, 2024
  • 18
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • google analytics certification
  • google analytics certification exam test bank

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  • GOOGLE ANALYTICS CERTIFICATION
  • GOOGLE ANALYTICS CERTIFICATION

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GOOGLE ANALYTICS CERTIFICATION
EXAM TEST BANK 90+ QUESTIONS
WITH 100% CORRECT ANSWERS
UPDATED 2023-2024
What Google Analytics AdWords report can show which bid adjustments resulted in
higher conversions?

Campaigns
Keywords
Bid Adjustments
Destination URLs - Answer-Bid Adjustments

If default Google Analytics tracking code is installed on pages with different domains,
Analytics will count these users and sessions separately.

True
False - Answer-True

What does Google Analytics call a URL that passes data parameters for reporting?

A tag
A hit
A dimension
A metric - Answer-A hit

When does the Google Analytics tracking code send a pageview hit to Analytics?

Every time a user clicks a video
Every time a user adds an item to a shopping cart
Every time a user performs a search on a website
Every time a user loads a webpage - Answer-Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics?

Every time a user performs an action with pageview tracking
Every time a user makes a reservation on a booking site
Every time a user adds an event to their calendar
Every time a user performs an action with event tracking - Answer-Every time a user
performs an action with event tracking

What does Google Analytics use to differentiate new and returning users?

,(select all answers that apply)

A browser cookie
Artificial intelligence
A randomly-assigned unique identifier
A sequential unique identifier - Answer-A browser cookie
A randomly-assigned unique identifier

What will happen if a user clears the Analytics cookie from their browser?

(select all answers that apply)

-Analytics will inform the user that they need to set a new -Analytics cookie
-Analytics will not be able to associate user behavior data with past data collected by
the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page
-Analytics will automatically recognize returning users - Answer--Analytics will not be
able to associate user behavior data with past data collected by the tracking code
-Analytics will set a new unique ID and browser cookie the next time a browser loads a
tracked page

By default, Google Analytics can recognize returning users over multiple sessions from
different browsers and devices.

True
False - Answer-False

A session in Google Analytics times out after how many minutes by default?

5
15
30
60 - Answer-30

To send data to Google Analytics from a web-connected device like a point-of-sale
system, what feature must be used?

Data Import
Browser cookies
The Networking protocol
The Measurement Protocol - Answer-The Measurement Protocol

For an event goal defined as playing a video, how many Goal conversions will Google
Analytics record if that video is played three times in the same session, ?

, 1
2
3
4 - Answer-1

Which are Goal types in Google Analytics?

(select all answers that apply)

Destination
Shopping Cart
Pages/Screens per session
Duration - Answer-Destination
Pages/Screens per session
Duration

If data is excluded from a view using a filter, it may be recovered within thirty days.

True
False - Answer-False

Which of these scopes could be used for dimensions and metrics?

Event-level, session-level, or transaction-level scope
Location-level, duration-level, or user-level scope
Hit-level, session-level, or user-level scope
Event-level, duration-level, or transaction-level scope - Answer-Hit-level, session-level,
or user-level scope

When defining a measurement plan, what is the order of steps?

Business objectives > KPIs > key actions
KPIs > key actions > business objectives
Key actions > KPIs > business objectives
Business objectives > key actions > KPIs - Answer-Business objectives > key actions >
KPIs

What are macro-conversions in a measurement plan?

- The metric data used to measure business success
-The main website actions users take that accomplish stated business goals
-The secondary website actions users take that lead to main actions
-A list of keyboard shortcuts for measurement tasks in Google Analytics - Answer-The
main website actions users take that accomplish stated business goals

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