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MEJO 490 final UPDATED Actual Exam Questions and CORRECT Answers
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MEJO 490 final UPDATED Actual Exam Questions and CORRECT Answers How has the digital age made PR much more important? What is the distinction between paid and earned media? Why? - CORRECT ANSWER- Digital has made the flow of information almost instantly. This means that PR is more important ...

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  • September 16, 2024
  • 4
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mejo 490 final
  • mejo 490
  • mejo

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  • MEJO 490

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MEJO 490 final UPDATED Actual Exam
Questions and CORRECT Answers
How has the digital age made PR much more important? What is the distinction between paid
and earned media? Why? - CORRECT ANSWER- ✔✔Digital has made the flow of
information almost instantly. This means that PR is more important bc you can gain or lose a
reputation in a click.
-Paid media = advertising
-The brand has complete control over the product
-Guaranteed placement
-Earned media = PR
-Filtered through a third party
-Builds trust with the consumer


How much does Ken Auletta say free spec pitches cost the advertising industry annually? -
CORRECT ANSWER- ✔✔$400 million in free employee hours


How does Ken Auletta characterize clients' feelings and behaviors these days? What about
agency execs? - CORRECT ANSWER- ✔✔-"Clients are wary, often maintaining more of an
arms-length relationship with their agencies. And many agency executives are dispirited."
-Advertisers feel they have been misrepresented by the report as crooks.


Technology allows for a more ______ between _______ with less need for _________. -
CORRECT ANSWER- ✔✔Technology allows for a more direct relationship between buyers
and sellers with less need for intermediaries (agencies).


What companies currently lead in the race to dominate AI? And why? - CORRECT
ANSWER- ✔✔Google, Facebook, Amazon, IBM, Oracle, Apple, Salesforce.com- they all
have deep pockets


According to Marty Neumeier who decides which brands live and which brands die? -
CORRECT ANSWER- ✔✔Customers
Because of an over-abundance of brands, customers have to search for any differentiators
between companies

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