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MDSE 2350 TEST ACTUAL Questions and Answers (2024 / 2025) (Verified Answers)
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MDSE 2350 TEST ACTUAL Questions and Answers (2024 / 2025) (Verified Answers)
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MDSE 2350 TEST______ is defined as the value that accrues to a brand for customers, who may be willing to
spend more for the promise of a brand-name product and as a corporate asset for the owners of
a brand or label that reflects the consumer's image of a brand. - ANS-Brand equity
______ is the study of the values, motivations, and life experiences that drive generational
cohorts, influencing how they spend and save their money. - ANS-generational marketing
_______ is the product numbers that identify individual products for inventory purposes by style,
color and size. - ANS-SKU:stock-keeping unit
____________ are sample pieces of fabric or materials collected for a forecast. - ANS-swatches
A basic business function that sets advertising and promotional objectives, sale goals, gathers
data relative to target customers is called: - ANS-marketing
A brand portfolio is defined as: - ANS-a collection of multiple brands managed by a single
company but not necessarily recognized by consumers as related
A fashion forecaster must take into account all of the following except: - ANS-logistics
A firm's overall collection of garments that will be offered for sale in a specific season is called
the: - ANS-seasonal line
A firm's overall collection of garments that will be offered for sale in specific season called that: -
ANS-seasonal line
A fully vertically integrated company seeks to consolidate and/or grow its business by: -
ANS-Acquiring control of all of the steps in the production of its products.
A life span of a style or trend is referred to as a_______. - ANS-fashion cycle
A style that remains in fashion for a long time is called__________. - ANS-classic
A style that swiftly become popular, is widely accepted and rapidly disappears is called
a________ . - ANS-fad
A well-defined color palette should take into consideration which of the following? - ANS-all of
the above; Garment function, Fashion level, Geographic location and climate, & Age and life
stage
,An arrangement that grants a business partner exclusive rights to produce or sell products
under a proprietary brand name is known as: - ANS-a licensing agreement
An essential part of fabric trend is also ______________. It is presented in seminars along with
trend direction. - ANS-new technology
An example of horizontal integration is: - ANS-LVMH buying Proenza Schouler, Dollar General
buying Family Dollar, and Steve Madden buying Dolce Vita shoes.
An example of lifestyle brand is: - ANS-Ralph Lauren
An important reason for implementing PLM in an apparel company is that it: - ANS-all of the
above; manages product from cradle to grave, is a single version of the truth, and manages tech
pack from concept to production.
As a company in today's apparel supply chain, _____________ must be identified in order to
maximize efficiency and maintain a competitive edge. - ANS-the core compentencies (or what
they do best)
At which of the following stages of the fashion cycle is there a lack of interest in the trend and
customer won't buy at any price? - ANS-obsolesence
At which stage of the fashion cycle is the most money made, where the trend has the most
mainstream acceptance across multiple markets? - ANS-culmination
Besides creating the forecast, a fashion forecaster must be able to _____________ the
predictions. - ANS-present and sell
Black, white and grey are classified as: - ANS-achromatic
Can attitudes and lifestyles change depending on location? - ANS-yes
Color fashion trend changes are usually sudden rather than evolutionary. - ANS-False
Color research begins______ before it is in the consumer market. - ANS-2 to 2 ½ years
Defining customers via lifestyle segments puts the focus on: - ANS-profile combining
demographics, psychographic, and generational data
Designers choose fabrics late in the product development cycle after they have defined the
mood, the colors, and the look of the collection for the season.
True - ANS-False
, Determining how a garment relates to others similar to it in style, design, fabric, quality and
especially price points is called: - ANS-product positioning
For which theory of fashion adoption is the term "upward flow" another name? - ANS-trickle up
Forecasting requires a fusion of skills, some objective and some subjective. Which of the skills
below is cosidered objective? - ANS-data collection
How colors are used in patterns, prints, or ensembles is referred to as: - ANS-Color harmonies
How do product developers decide which trade shows are the most valuable for them to attend?
- ANS-The needs of the category in terms of product type and price point
How does a vertically integrated company seeks to consolidate and/or grow its business? -
ANS-By acquiring a company at a different stage in the supply chain.
How far out do long-term forecasters predict? - ANS-2 years to decades
How long does the fashion cycle of a classic fashion last? - ANS-it may never end
If a forecast is delivered to a live audience, the presenter does not need to include the actual
fabric swatches. - ANS-False
In a mature industry, companies compete through differential advantage. What is a "differential
advantage?" - ANS-It's an advantage that other companies have due to their business functions.
In what market do fads occur the most? - ANS-accessories
In which category are people more willing to try out a new fashion color? - ANS-Accessories
In which of the following markets are new colors most likely to appear first? - ANS-designer,
bridge and better
In which of the following markets are new colors most likely to appear first? - ANS-designer,
bridge and better
Mergers and acquisitions are more likely to be motivated by: - ANS-all of the above; innovation
and new markets, desire to compete globally, reach new customers, and expand capacity or
expertise in new products.
Organizations that do specialized color forecasts include: - ANS-All of the above; Textile
manufacturing groups such as Cotton, Inc,
Forecasting companies such as D3 Doneger Design Directions, &
Associations such as the Color Marketing Group and CAUS
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